According to ISG, 92% of G2000 companies use IT outsourcing to save costs while working with the industry’s top talent. This is also a trend with SEO as more companies are trying to partner with qualified professionals from all around the world. And here’s the best part: companies that invest in SEO strategies save up to 400% on ad spending while getting top-tier results.
Read on to learn how to outsource SEO services effectively. We cover the benefits, types of services, outsourcing models, and places to find professionals in the nearest years.
What is SEO Outsourcing?
SEO outsourcing involves hiring external experts or agencies to manage and improve your company’s search engine optimization efforts. This includes tasks like keyword research, content creation, link building, and website optimization. Outsourcing helps your company leverage specialized skills, save time, and achieve better search engine rankings without in-house resources.
Why Outsource SEO for Your Company?
If you hired in-house staff, you probably know that it’s a hell of a cost. You spend money on salaries, offices, utilities, instruments, tools, and a dozen other points. But outsourcing SEO services can help your company get rid of this pain and gain many other benefits.
For example, SEO outsourcing can provide you with:
- Cost savings. You won’t be hiring full-time staff. This reduces expenses related to salaries, benefits, and training. Outsourcing significantly lowers costs compared to maintaining an in-house team. Additionally, it provides you the flexibility of a global reach to various economies.
- Time efficiency. Free up internal resources and focus on core business activities. SEO requires constant attention and expertise, which can be efficiently handled by external professionals. This can save you around 10–40 hours a week.
- Scalability and flexibility. Easily adjust your SEO efforts based on your business needs without the hassle of hiring or laying off employees. You can try working with different teams to test their approaches and find the perfect partner. P.S.: SEO G.O.A.T. provides 10% off your first order.
- Specialized knowledge. Each team specializes in a particular SEO area. These can include technical SEO, content creation, link building, and others. You can partner with the best teams to ensure you get a well-rounded strategy to promote your website.
Apart from this, you’ll also get detailed reports and analytics from your outsourced teams. Agencies always provide insights into traffic, rankings, and conversions within a user-friendly report. This means that even non-technical people can understand the results.
At SEO G.O.A.T., we help our clients understand the results of our link building services through an intuitive dashboard. It shows you all the numbers and explanations you need without the extra fluff.
What SEO Services Can You Outsource?
Now you know about the reasons and benefits of outsourcing SEO services. It’s a great strategic solution for businesses to improve their website’s rankings without hiring in-house teams. Let’s check out what services can be outsourced.
1. Link Building
Manual link building is currently the #1 factor for search engines. Google values high-quality backlinks from relevant websites. This means that you can’t place a link on just any website: it must be authentic, authoritative, and reliable. It requires great effort:
- You have to research potential websites;
- You have to evaluate their reliability for your links;
- You have to contact the webmasters;
- You have to prepare the content for publishing.
This can easily take over 20 hours each week. You could use this time to focus on internal business processes and generate more income. That’s why outsourcing link building is a must.
Let’s take SEO G.O.A.T. as an example of a link building agency. We have an extensive pool of websites across various industries, know how to find your competitors’ backlinks, prepare guest posts, and publish them on relevant websites. Plus, you get detailed reporting. All these services start at $79 per link.
2. On-Page SEO
On-page SEO focuses on fine-tuning all the small details on your website to make it more relevant and user-friendly. This requires following the industry’s best practices to improve performance and visibility. Some services included in on-page SEO are:
- Meta tags optimization;
- Content optimization;
- URL structures;
- Internal linking;
- Image optimization;
- Mobile adaptation;
- Improving page load speed;
- Improving the user experience, and more.
As you can see, this requires extensive knowledge of the standards and best practices. It can easily take over another 20 hours from your schedule. This typically costs between $300 and $5,000+ depending on the package and agency.
3. SEO Audits
An SEO audit is an in-depth assessment of a website’s search engine optimization performance. It identifies strengths, weaknesses, and opportunities for improvement. Here’s what is typically included in an SEO audit for your website:
- Technical analysis: architecture, crawlability and indexability, sitemap, page speed, security;
- On-page analysis: meta tags, content quality, internal linking, URL structures, images;
- Off-page analysis: backlink profile, anchor texts, referral traffic;
- Keyword analysis: performance and gaps;
- UX analysis: navigation, design and layout, engagement metrics.
A proper SEO audit can take from 2 to 6 weeks, depending on your website’s size. Companies charge anything between $500 for basic audits and up to $10,000+ for advanced full-scale reports.
4. SEO Strategy
SEO strategies help you build a detailed plan for promoting your website. This includes many different aspects that affect your positions:
- Keyword research;
- Content strategy;
- Technical SEO;
- On-page SEO;
- Off-page SEO;
- Local SEO;
- Analytics and reporting;
- Competitor analysis.
You can expect to costs of an SEO strategy to vary between $2,000 and $10,000. Considering that it typically takes three to six months before you see the initial results, it’s essential to ensure your strategy is well-made. That’s why you also need a professional team.
5. SEO Consulting
SEO consulting services provide expert advice and guidance to help you improve your search engine optimization efforts. This includes nearly all the aforementioned services, based on a thorough analysis of your website’s current state. You’ll get expert tips consisting of:
- Industry trends;
- Best practices;
- Updated algorithms.
Consultants may charge $100 hourly or up to $1,500 per month. Their work can save you another 30+ hours from your weekly routine. Now combine all the time and costs required: it’s just too much to handle yourself.
Who Can Outsource Your SEO?
You have two options: freelancers and agencies. Both come with their advantages and disadvantages, so check out this comparative sheet below. You’ll also find a more detailed comparison in the next section.
| Feature | Freelancer | Agency |
| Costs | The cheaper option, ranging between $20–100 per hour. | The more expensive option, ranging between $1,000–5,000 per month. |
| Expertise | Varied expertise, with usually specialized skills in specific areas. | A team of experts with divers skills across all industries. |
| Flexibility | High flexibility with adaptation to all needs and schedules. | Low flexibility with a standard approach and set processes. |
| Scalability | Limited by individual capacity. | Can handle large-scale projects. |
| Guarantees | Unlikely to provide any guarantees. | Often provide money-back and performance guarantees. |
| Reviews | May have individual reviews on Upwork, Fiverr, and other platforms. | Typically have case studies, reviews from large companies, and industry recognition. |
| Dashboards & reporting | Usually provide basic reporting. | Usually provide detailed dashboards with regular and extensive reports. |
| Support & availability | Limited support with variable availability. | Dedicated support teams with consistent availability. |
| Tools & resources | Have limited access to advanced tools due to their high costs. | Have access to all the premium SEO tools an agency needs. |
Freelancers
Freelancers typically have lower rates, with rates ranging from $20 to $100 per hour. This makes them a budget-friendly option for SEO outsourcing. They provide high flexibility and a personalized service, tailoring their approach to meet your needs.
Freelancers are good for smaller projects or businesses with unique needs because they can adapt quickly and offer customized solutions. However, they may not have access to advanced SEO tools or resources, which could impact the depth of their analysis and optimization.
Also, freelance contracts can be limited by the expert’s ability to handle multiple projects at once. Such a worker will have many other projects that will impact their performance. You won’t really get a dedicated team with full immersion.
Agencies
Agencies typically come with higher expenses, ranging from $1,000 to $5,000 per month due to their wide range of services and expertise. They have a team of experts with different skills, ensuring a well-rounded approach to SEO with technical, on-page, and off-page optimization.
Agency services are ideal for larger projects that require scalability, professional project management, and access to premium SEO tools. They provide structured procedures, consistent outcomes, and frequently provide performance assurances or service-level agreements.
Agencies have dedicated account managers and support teams that ensure regular updates, detailed reporting, and prompt assistance. This makes them a reliable choice for businesses who want extensive and professional SEO services. Plus, they value their reputation more than single freelancers.
Where to Find SEO Outsourcing?
If you’re planning to outsource SEO, then you have to know where to find a professional team. We gathered the best places to find freelancers and agencies for search engine optimization.
With Freelancers
There are around 1.57 billion freelancers in the world. They usually use specialized platforms to easily find gigs of all kinds. You probably heard about some of these names already, but let’s check them out.
1. Upwork: the leading platform
Upwork is the world’s largest freelance platform with millions of talented professionals. You can review their profiles, ratings, and portfolios to ensure they meet your requirements. Upwork allows you to post your project and receive bids from freelancers, giving you the flexibility to choose the best fit for your needs.
If you open the “Talent” section and type your needed area, you’ll find a list of profiles with reviews and ratings. It’s possible to contact these people directly by clicking their profiles. However, you’ll be expected to sign up and conduct all payments through the platform with a 5% fee.
2. Fiverr: a decent alternative
Fiverr is another great platform with top talent from all around the world. Freelancers can post their services with various packages. The platform shows their reviews, success rate, and delivery timeframes. You can even find some agencies here, although it’s not that common.
All you should do is type your required service in the search panel and you’ll get a whole list of results. Just like with any other platform, Fiverr requires you to sign up and conduct all transactions within the website. You’ll be charged a 5.5% service fee for all payments.
3. Job search websites
Apart from specialized platforms, you can use other resources find part-time or project-based partners who will be willing to provide their expertise for your website. These platforms include:
- LinkedIn;
- Indeed;
- FlexJobs;
- Toptal;
- Jooble;
- Guru, and many others.
It’s usually considered that LinkedIn is the easiest place to find SEO specialists. The average offer gets over 120 applications from all kinds of experts, so you’ll have someone to choose from. But be wary of people with empty profiles and no descriptions: they are unlikely to provide a professional service.
With Agencies
Finding agencies is even easier than an individual specialist. Agencies do everything possible to make you find them, so you’ll encounter many rating websites and marketplaces. These also serve as a sort of recognition in the industry, as they conduct decent due diligence before adding a company.
1. Clutch: the best in the IT market
Clutch.co has a dedicated section for the best SEO companies each month. It also ensures that all reviews are written by real people, with Clutch’s experts interviewing each client individually. Agencies often add their case studies with detailed overviews to show how they cope with similar challenges.
2. SEMrush Agency Partners
The SEMrush Agency Partners section helps you find relevant SEO agencies for all kinds of services. Companies also share their detailed case studies and clients to demonstrate their experience. You’ll have a big selection of choices.
3. DesignRush
DesignRush is a B2B marketplace with a whole list of agencies that provide design services. You might wonder how is design relevant to SEO. But here’s the catch: it also includes UI/UX and development services. These are needed to optimize your website after getting an audit.
| Don’t know where to start? Contact SEO G.O.A.T. to get a free consultation and a 10% discount on your first order. We’ll cover all your link building needs. |
How to Outsource SEO Services Effectively?
If you want to outsource SEO services effectively and get an increase in your website’s rankings, you’ll have to follow this step-by-step guide from our team:
- Determine your goals. You have to decide which services you need to increase your website’s rankings. For example, you can use link building to get a better backlink profile that will affect your positions. But if you don’t know where to start, a consultation and SEO audit are your first steps.
- Understand what fits your needs. Use our comparison table to understand the pros and cons of hiring freelancers vs agencies. Freelancers may offer flexibility and lower costs, while agencies provide full-stack services. Choose the option that best aligns with your goals and budget.
- Use our guide to choose a partner. For freelancers, use platforms like Upwork and Fiverr. For agencies, consider reputable marketplaces like Clutch, SEMrush Agency Partners, and DesignRush. Review profiles, read client testimonials, and evaluate their expertise to make an informed decision.
Don’t forget to discuss the terms of collaboration before you start working together. You must understand how you’ll get informed regarding the service status and all the required procedures. It’s essential for an effective partnership that will help your website grow.
Why Partner With SEO G.O.A.T.
Forget about all the hassle and partner with SEO G.O.A.T. We’re a reliable link building agency with many years of experience that can help you with:
- Effective link building strategies;
- High-quality backlinks;
- Market research and industry analysis;
- Content generation, and more.
We provide a convenient dashboard that’s great for reporting and monitoring your results. Our services start at $79 and you can get discounts for bulk orders. Let’s team up today to improve your website’s backlink profile and rankings. You’ll reach the top of your industry with us.
FAQ
- Is SEO outsourcing effective?
- Yes, SEO outsourcing is effective. It leverages specialized expertise, saves time, and often yields better results than in-house efforts, especially for businesses lacking dedicated SEO resources.
- Where to outsource SEO?
- If you’re looking for freelancers, you can find them on Upwork or Fiverr. You’ll have to use Clutch, SEMrush Partners, and DesignRush for agencies. But there’s an easier path: partner with SEO G.O.A.T. for top-tier link building services.
- Is SEO G.O.A.T. legit?
- Yes, SEO G.O.A.T. is legit, known for its professional link building services with positive reviews and a track record of delivering results. Always verify your partners through client testimonials and case studies.
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