Table of Contents
According to Winterberry Group’s white paper, 51.5% of marketers use an average of 10 tools in the marketing stack. Technologies grow and today we have many powerful AI-based solutions. Successful agencies follow these trends and adopt as many useful tools as possible.
Table of Contents
SEO G.O.A.T.’s team has experience working with 100+ clients over the years, so we’ve built out a reliable tech stack for full-scale optimization. Read on to discover the best SEO tools for agencies in 2025.
We gathered the best SEO tools for digital agencies, depending on their features and capabilities. You’ll find tools for backlink analysis, performance tracking, keyword monitoring, client management, reporting, project analytics, and more. Most software comes with a free trial.
№ | Name | Main Features |
1 | Ahrefs | • #1 traffic and backlink analysis software; • Great for keyword research and website audits. |
2 | Google Search Console | • Google’s top tool for tracking website performance; • Provides insights into search queries, indexing status, and website health. |
3 | SpySerp | • #1 rank tracker tool for monitoring keyword positions with accurate and real-time data. |
4 | Service Provider Pro | • Best client portal software for growing agencies; • Helps with client management, project tracking, and payments. |
5 | ScreamingFrog | • Best tool for technical SEO audits; • Identifies broken links, duplicate content, and other issues. |
6 | AgencyAnalytics | • Powerful automated client reporting software; • Creates detailed reports with integrated data from multiple SEO tools and data sources. |
7 | Snov.io | • #1 tool for email research and lead generation; • Supports outreach campaigns for high-quality backlinks. |
8 | Keyword Insights | • Best keyword clustering tools; • Implements AI to find and group keywords into topic-based clusters. |
9 | IndexCheckr | • The best tool for link builders to verify the indexing status of web pages and entire sites on Google; • Offers automatic rechecks, email alerts, and connections with verified indexers to prevent spammy backlinks. |
10 | GigRadar | • Best B2B lead generation software on Upwork; • Sends bids on new jobs within 15 minutes with cover letters that get high reply rates. |
11 | ClickUp | • Great task manager; • Supports task management, time tracking, and team collaboration. |
12 | Google Analytics | • Full-scale project analytics solution; • Tracks and analyzes website traffic, user behavior, and conversion rates. |
13 | Hellowriter | • An AI writing tool that generates human-like text; • Includes all features to write and edit high-quality content for any purpose. |
14 | Surfer SEO | • Best for creating SEO-optimized content based on competitor research; • Provides data-driven recommendations for on-page optimization. |
15 | SEO G.O.A.T. | • Best white-label solution for link building; • Provides industry analysis, placement selection, and content generation services. |
Ahrefs is an all-in-one SEO toolset that provides traffic and backlink analysis, keyword research, website audits, and competitor analysis. We prefer working with Ahrefs due to two main features:
Ahrefs never runs discounts and doesn’t provide free trials. It only allows website owners to get limited access to its Site Explorer and Site Audit features.
Use case | Backlink analysis and keyword research. |
Pricing | • Lite: $129/month; • Standard: $249/month; • Advanced: $449/month; • Enterprise: $14,990/year. |
Free trial | Unavailable. |
Alternatives | Semrush, SE Ranking, Moz, Serpstat. |
Google Search Console is the leading tool for evaluating website performance. It displays technical errors, indexing status, and search query statistics. You can’t find a more reliable SEO tools that one provided by Google itself. We use the Search Console for these reasons:
You can access the Google Search Console for free. All you should do is verify ownership of the website and you can start using the tool in your stack.
Use case | Monitoring and fixing technical issues. Optimizing pages. |
Pricing | Free. |
Free trial | N/A. |
Alternatives | Bing Webmaster Tools. |
SpySerp is an advanced search engine rank tracker for agencies and SEO experts. It’s the best tool in the industry due to its accurate and real-time data. You’ll access the following features:
It’s also necessary to note that you can track your website’s positions across certain geolocations, work within a convenient dashboard with multiple access levels for different team members, track volume for free, and get free keyword clustering.
SpySerp provides a free plan for small-scale projects. It’s quite limited and you won’t get much use from it as an agency, so check out the paid version. The pricing is very reasonable.
Use case | Accurate keyword position tracking. |
Pricing | • $9/month for 10,000 keywords; • $49/month for 100,000 keywords; • $290/month for 1 million keywords; • Custom pricing for large-scale agencies. |
Free trial | A free version is available. |
Alternatives | AccuRanker, SpyFu. |
Service Provider Pro, also known as ssp.co, is the best client portal software for growing agencies. It offers a user-friendly dashboard for tracking clients, creating order forms, and managing projects efficiently. We like using this tool for the following reasons:
You can get a free 14-day trial with no credit card requited. After that, you’ll have to choose between a monthly and yearly plan. It’s recommended that you choose the annual plan because it gets significantly cheaper, saving around 10% of the costs.
Use case | Managing clients and projects. |
Pricing | • Basic: $129/month or $99/month annually; • Pro: $299/month or $249/month annually; • Plus: starting at $1,500/month. |
Free trial | 14-day free trial. |
Alternatives | Trello, Zoho CRM. |
ScreamingFrog is the top tool for technical SEO audits. It identifies duplicate pages, meta descriptions, titles, and other technical SEO issues, ensuring your website is optimized for search engines. There also are many other capabilities for marketing, link building, and more. We prefer using this tool to:
ScreamingFrog features a free version with limited features and only a 500 crawl limit. The paid version removes all limits. Here’s the best part: you pay only once per year.
Use case | Full-scale technical SEO audits. |
Pricing | $259 per year. |
Free trial | A free version is available. |
Alternatives | Ahrefs, Serpstat, Sitebulb. |
AgencyAnalytics automates client reporting. It is easily integrated with various SEO tools and data sources to create detailed reports. You’ll get a simplified reporting process, saving time and enhancing transparency with clients. Here’s why we like this tool:
You can get a 14-day free trial with no credit card required. Then the solution will charge you monthly or annually depending on your choice. The annual plan will help you save a few dollars for other software, so don’t waste your money.
Use case | Automated reporting software |
Pricing | • Freelancer: $79/month or $65/month annually; • Agency: $179/month or $150/month annually; • Premier: custom pricing. |
Free trial | A free version is available. |
Alternatives | Swydo, DashThis, TapClicks |
Snov.io is the best tool for email search and lead generation. It helps agencies with outreach campaigns by collecting websites and contacts, performing outreach, finding potential clients through lead finder features, and many other features. We use this tool to:
Snov.io provides a free trial with up to 50 credits. If you need more than that, you’ll have to switch to the paid versions with more capabilities. The pricing is quite adequate and gives you everything needed to find and contact websites for backlink placement.
We previously shared how to find competitor backlinks for free and with paid options. Check out the article to find the best websites for your outreach with ease.
Use case | Outreach and lead generation. |
Pricing | • Starter: $39/month or $30/month annually; • Pro: $99-738/month or $75-554/month annually; • Managed service: starting at $3,999.month. |
Free trial | A free version is available. |
Alternatives | Woodpecker, Apollo.io, Instantly. |
Keyword Insights is the best clustering tool with extensive settings and precise data. It helps agencies plan their content strategies by grouping keywords into topic-based clusters. Here’s why we love it:
Keyword Insights offers multiple tools for free, but the clustering tool has only a $1 trial for 14 days. This will give you 6,000 clustering credits for the whole month. There’s also a “pay as you go” feature starting at $0.40 for 50 credits.
Use case | Keyword clustering. |
Pricing | • Basic: $58/month or $552/year; • Professional: $145/month or $1392/year; • Premium: $299/month or $2868/year. |
Free trial | A trial is available for $1. |
Alternatives | Keyword Cupid, ClusterAi, Zenbrief. |
IndexCheckr is a link builder’s number-one defense against unscrupulous backlink practitioners. The tool identifies the indexing status of web pages on Google. If the page isn’t on Google’s index, it also checks the website’s indexing status at no extra cost.
Got any link exchange offers? Someone selling you backlinks? Verify on IndexCheckr first if the target website is indexed. IndexCheckr prevents site owners from receiving spammy backlinks from unindexed pages.
The tool is also helpful in monitoring the index status of your content. Configure the tool to conduct automatic checks at given intervals and receive email updates for any changes. Connect with verified indexers straight from the IndexCheckr’s dashboard.
Price (no monthly charges, pay only as you need) | Tiny: $15.00 for 2,000 credits Small: $40.00 for 10,000 credits Medium: $125.00 for 50,000 credits Large: $300.00 for 200,000 credits |
Main features | Identifies index status of pages and websites Conducts automatic rechecks Sends email updates for any changes Allows users to connect with indexers Gives detailed records on indexing history |
GigRadar is the best software for B2B lead generation on Upwork. It sends bids on new jobs within 10-15 minutes and writes hyper-targeted cover letters, proven to get higher reply rates than human-written or template ones. Here’s why we LOVE GigRadar:
Use case | Automate bidding and generate targeted leads on Upwork. |
Pricing | • Between $0.75 – $1.00 per proposal; • Minimum amount of monthly proposals = 400 |
Money-back guarantee | • 7-Day Money-Back Guarantee; • Onboard within 24 hours of purchase for a full refund within 7 days if the guarantee is not met: 7 leads in the first week of subscription. |
Alternatives | None. |
ClickUp is the best task manager. The tool is great for task management, time tracking, and collaboration. It’s an ideal choice for managing SEO campaigns and projects as it enhances productivity and efficiency. Here are some key features:
ClickUp provides a free version designed for personal use. However, agencies will need more capabilities than that. The best part: the pricing is very cheap.
Use case | Task management |
Pricing | • Unlimited: $10/month or $7/month annually; • Business: $19/month or $12/month annually; • Enterprise: custom pricing. |
Free trial | A free version is available for personal use. |
Alternatives | Asana, Notion. |
Google Analytics provides comprehensive project analytics, tracking and analyzing website traffic, user behavior, and conversion rates. It’s essential for making data-driven SEO decisions. We use it for:
The tool is available for free, just like all other Google’s SEO solutions.
Use case | Traffic monitoring |
Pricing | Free. |
Free trial | N/A. |
Alternatives | Matomo, Adobe Analytics |
Hellowriter is an AI writing tool that helps agencies produce high-quality SEO content. It can easily adapt to any kind of text format. You can generate YouTube headlines, content summaries, brand missions, keywords, and anything that’s text-related. We use it for:
Hellowriter’s free trial gives you 10,000 credits to start your writing. You’ll have to upgrade your plan to get access to an unlimited number of credits for non-step agency work.
Use case | Content generation. |
Pricing | • Starter: $19/month or $15/month annually; • Pro: $49/month or $39/month annually. |
Free trial | A free trial for 10,000 credits is available. |
Alternatives | ChatGPT, Jasper, Copy.ai. |
Surfer SEO is a tool designed to create SEO-optimized content outlines based on your competitors. It analyzes their articles and helps you generate recommendations for on-page optimization, ensuring you create content that’s better than the #1 ranking websites. We use it to:
You can get a 7-day free trial to test the tool’s capabilities for your agency. However, you’ll need the paid plans and maybe even some add-ons for full-scale work.
Use case | Outline and technical task generation. |
Pricing | • Essential: $89/month or $69/month annually; • Scale: $129/month or $99/month annually; • Scale AI: $219/month or $179/month annually; • Enterprise: custom pricing. |
Free trial | A free 7-day trial is available. |
Alternatives | MarketMuse |
SEO G.O.A.T. is your reliable white-label link building agency. We can support your work with:
We provide a convenient dashboard that’s great for reporting and monitoring your results. Our services start at $79 and you can get discounts for bulk orders. Let’s team up today to improve your agency’s service offers. It’s a win-win collaboration for both parties.