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According to Statista, global e-commerce sales are projected to surpass $8 trillion by 2027. This means that digital retail is booming and the competition is growing. You have to start working on your website’s SEO now to gain long-term benefits and keep up.
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Read on to discover the best e-commerce link building strategies that will improve your website’s rankings and authority on the web. Our team gathered the main approaches you should use to generate high-quality backlinks that will benefit your SEO.
What is E-Commerce Link Building?
Link building for e-commerce is a strategic process of acquiring backlinks to your website from others to increase search engine rankings. As backlinks work as recommendations from other sources, link building is considered to be the most influential approach to improving SEO.
Why do E-Commerce Businesses Need Backlinks
Unlike general link building, which can be aimed at different types of websites, e-commerce link building focuses both on building authority and attracting leads. These businesses earn money from sales, so it’s obvious they need the links for more than just positions.
There are over 24 million e-commerce websites around the world, making a tough competition for new and existing brands. The situation is likely to get even more complicated in the future.
Using effective link building tactics for e-commerce brands can help:
- Increase search engine rankings;
- Improve website authority;
- Attract potential customers.
Building a powerful backlink portfolio doesn’t happen overnight. It’s a time-consuming process that requires constant effort to bring powerful results. You need frequent updates and high-quality links to get all the benefits: everything that’s provided by our team.
5 Best Strategies for Building Backlinks in E-Commerce
We’ve gathered the best approaches to link building for ecommerce websites that will help you get maximum benefits. Each strategy is based on our team’s experience in the industry.
1. Guest Blogging
Guest posting remains the leading strategy to get high-quality backlinks to your website in 2024. It brings multiple benefits for e-commerce businesses:
- Enhanced brand exposure: writing guest posts for popular and relevant blogs introduces your business to a broad and targeted audience, increasing recognition;
- Targeted traffic: publishing a guest post on relevant websites covers an audience that’s already interested in your products and services, increasing leads;
- Established authority: publishing informative and valuable content in your industry makes you an authoritative resource, allowing you to attract more customers with your expertise;
- Long-term traffic: guest posts keep on attracting visitors to your website for months and even years, especially if it’s evergreen content;
- Improved rankings: backlinks from relevant and high-authority websites will indicate to search engines that your website is a reputable resource.
You can leverage all these benefits by partnering with a professional link building agency like SEO G.O.A.T. Our experience in creating backlinks for e-commerce businesses ensures you’ll get high-quality results that boost your rankings. Let’s partner today!
2. Unlinked Brand Mentions
Unlinked brand mentions occur when a website mentions your e-commerce brand, product, or service by name and doesn’t include a backlink. This is relevant to both websites and social media.
Here’s how to work with unlinked mentions:
- Search for your brand’s name by enclosing it in quotation marks like “SEO G.O.A.T.”.
- Check out the results and see whether the websites added a link to your website.
- Contact the websites that didn’t include a link to your brand.
Avoid being too pushy. Your email must be a suggestion positioned like a useful tip to help the website’s readers access detailed information or certain products directly.
3. Product Reviews
Product reviews are some advanced ecommerce link building strategies because they generate traffic, leads, and better SEO positions. It’s a multi-fledged benefit.
These are usually articles on third-party websites titled “10 best keyboards for gamers” or anything similar. One or more options should include a product that’s available on your e-commerce website and a link to it, allowing potential customers to make a purchase.
This type of content requires you to avoid bias and include different products even if they’re not listed in your store. You could include a link to a competitor’s resource and that would be completely normal as long as your link appears first.
Here’s how to work with product reviews:
- Find relevant websites to publish your article with the reviews.
- Contact the website with a personalized email and provide them with a ready-made article.
- Discuss the terms of collaboration and try establishing long-term relationships for other articles.
It’s quite similar to guest posting. However, product reviews require a certain approach as they’re more than just informative content. You might even need high-quality images and videos for greater benefits.
4. Affiliate Marketing
Affiliate marketing is another ecommerce SEO link building strategy where you award affiliates for each customer brought through your links. While it’s mostly an approach that’s aimed at increasing sales, affiliate links also generate traffic and positively influence SEO.
Here’s how to work with affiliate links:
- Find the right affiliates with a relevant target audience.
- Offer an attractive commission for each sale and discuss the partnership terms.
- Provide affiliates with high-quality promotional resources for the campaign.
- Use affiliate networks to track sales, payments, and reports.
- Monitor the results.
There’s a common misconception that affiliate links damage SEO. Google’s Search Advocate John Mueller mentioned that affiliate links are treated like any others in his SEO office hours in 2021. The situation hasn’t changed since then.
5. Google Business Profile
The easiest way to get a free backlink is to create a Google Business Profile. According to Google, customers are 2.7x more likely to consider your business “reputable” if they see a complete Business Profile when searching for your brand. However, this option is available if your e-commerce business has a physical location.
Here’s how to add a link to your Google Business Profile:
- Go to the official Google Business Profile website.
- Choose an existing business or add a new one.
- Click the “info” button and choose “website”.
- Enter the link to your website and save the changes.
You can find some useful guides and information on the platform’s YouTube channel.
Best Approach to Link Building for E-Commerce
Experience proves that guest posting is the most effective way to increase your e-commerce website’s backlink portfolio. Using high-quality informative content drives traffic, conversions, and increases rankings. Partnering with SEO G.O.A.T. will help you maximize these benefits. Start working with an experienced team now!
FAQ
- Why should I use backlinks for my e-commerce website?
- High-quality backlinks are the #1 ranking factor in Google and other search engines. That’s relevant to e-commerce websites as well, as the competition in the industry is immense. You’ll need multiple top-tier links from reputable websites to win the competition.
- What is the best approach to link building in e-commerce?
- Guest posting is the best approach to link building because it helps you provide customers with valuable informative articles that can prompt them to make a purchase. It’s a double benefit for your business.
- When will I see the results from link building?
- Link building is a long-term strategy, so you’ll typically see the results over several months. That’s why it’s important to start generating a backlink portfolio now to keep up with the growing competition. SEO G.O.A.T.’s team will support you in the process.
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