February 12, 2024
12 min read

How to Get Backlinks to Your Website: Best Strategies in 2024

How to Get Backlinks

According to Backlinko’s research, the number #1 results in Google have an average of 3.8x more backlinks than the results ranked #2-10. This proves that high-quality backlinks are an important component of increasing your website’s visibility and attracting potential customers.

Backlinks are like road signs that direct users to your website’s pages and services. However, it’s necessary to note that only do-follow links build authority and trust for your website. That’s why many free link acquisition strategies don’t work as they only provide no-follow links with no real benefits.

Let’s find out how to get backlinks to your website and ensure they bring maximum value. We’ll cover both paid and free methods based on our experience.

How to Get Paid Links

Paid backlinks are a promising option for long-term and significant results. Quality comes with a reasonable price, so we believe that investing in high-quality do-follow links is the best choice for your website’s future growth and development. We recommend using this option as your main link building strategy.

Paid Guest Posts

If you’re wondering how to get quality backlinks, then guest posts are one of the most effective methods for acquiring valuable links. It’s also known as “outreach.” This method involves contacting owners of other websites and blogs, offering them to collaborate with you. As a result, you get valuable backlinks that improve your website’s position in search engines.

This method usually involves paying the website’s owner for placing your blog post with the backlinks. Additionally, you’ll have to create high-quality content for your link, ensuring it’s also valuable for the potential reader. After approving all the information, you’ll get your backlinks in guest posts.

You could also insert a link into an existing article on another website. However, there are some pitfalls with this approach. The website owner, without any agreements, may add additional links that will compete with yours. It could even be a link to your direct competitor, making the situation completely absurd.

That’s why our team recommends placing new guest posts. Your content will be as relevant as possible to your business and it won’t compete for the readers’ attention with other businesses.

Using Drop Domains and PBNs to Get Backlinks

If you’re wondering how to get more backlinks via an alternative method, then buying drop-domains and using Private Blog Networks (PBNs) may be a good option. 

Drop domains are domains that have been abandoned or expired but still have valuable backlinks from other websites. For a professional SEO specialist, the process involves acquiring such domains with a good history and restoring them for further use of links to benefit your main site.

Also, a popular approach is to create a PBN, where purchased drop domains are used to create a network of blogs aimed at placing links to your main site. This allows you to control content and ensure the presence of high-quality links pointing to your site.

Note that using drop domains and PBNs is associated with high risks, especially if you don’t have deep knowledge of SEO. Improper use of these methods can lead to sanctions from Google, including lowering your site’s ranking or its complete exclusion from search results.

There are many strategies for transferring links from a drop domain to your site, including a 301 redirect, but without a deep understanding of SEO, these methods can be dangerous. This is an approach that is recommended only for those who can competently assess all risks and effectively manage the process.

Paid Services

Before contacting website owners to place guest posts, it’s important to remember that two important stages precede this: finding suitable sites and their technical evaluation. This is necessary to ensure that your investments in placement and content are justified and that you will get quality backlinks.

Here’s a list of services that will help you evaluate websites and find potential backlink sources:

  • SEO G.O.A.T.: we provide full coverage of the link-building process. Our team specializes in offering high-quality and relevant backlinks, ensuring you get all the required technical evaluation, content creation, and negotiations with website owners.
  • Ahrefs: a popular tool for researching and analyzing backlinks. It provides information on the quality and quantity of links and helps find new potential sources of backlinks.
  • Moz: another popular tool that provides link analysis and site authority. Moz also offers a set of tools for optimization and monitoring backlinks.
  • Semrush: this multifunctional tool helps not only in backlink analysis but also in keyword research and competitor analysis. Semrush also offers functionality for monitoring and managing backlinks.
  • LinkChecker: this service specializes in monitoring and managing backlinks. It provides information on new and lost links and helps track the effectiveness of your link-building strategy.

If you want to free yourself from the hassle of searching and contacting websites for guest postings, SEO G.O.A.T. is your best option. We’ll cover the whole process like finding high-quality and relevant backlink sources, conducting technical evaluation, writing top-tier content, and conducting all negotiations with website owners to publish your content.

How to Get Free Backlinks

Now let’s discuss how to get free backlinks and use them properly to your benefit. Remember that most links would be no-follow, meaning their value won’t be as big as with do-follow links.

HARO (Help a Reporter Out)

HARO is a platform that brings together journalists and experts from around the world. Here you have the opportunity to provide valuable information or comments in your area of expertise. If your response is chosen, your website gets a valuable backlink. This is not only a great way to share your knowledge but also to gain recognition in your industry.

How does it work? You receive daily lists of topics and requests from journalists planning to publish articles in the next few days. If any of the topics match your area of expertise, you send the journalist a brief expert comment (usually one paragraph). If your response is interesting, you will be provided with a high-quality backlink, and this can happen even from a very authoritative site.

Write for Us

Many websites and blogs offer you the opportunity to write a guest article for them. This allows you to place information about your business and get backlinks in exchange for valuable content. It’s like exchanging recommendations with other players in your industry.

In fact, this is the same process of getting guest posts, but it carries the cost of writing content. Only in this case, if you manage to agree with the site owner on an article of interest to him, you may be able to publish your article for free.

However, this method works rarely, requiring huge time investments. If the site owner is regularly offered payment for placement, the chance that he will want to do the same for free is very small.

Web 2.0

Another effective way to get free backlinks is using Web 2.0 platforms. These platforms allow users to create their own websites or blogs with minimal cost.

How does it work? You create your own profile on such a platform, add interesting and useful content, and then insert backlinks to your main website. These platforms rarely have high authority in the eyes of search engines, and backlinks from them can only help diversify your Backlink Profile, which is also very beneficial.

However, to achieve maximum effectiveness, it’s important to create quality and unique content on these platforms to stand out. Many use this method en masse, sometimes even using automated software, cluttering up such platforms. So, if you’re going to do this yourself, it’s better to do it well.

Consider using the following resources:


Another free and effective way to get backlinks is participating in forums, especially if they are related to your industry or your site’s theme.

Forums are places where users discuss various topics and ask questions. You need to register on the forum, become an active participant, and start sharing useful tips, answering questions, and participating in discussions. Often there is an opportunity to add a link to your site in your forum profile.

The more active and helpful you are on forums, the more chances are that other users will click on your link to learn more about you and your business. Such backlinks can create trust with potential customers, demonstrating your brand’s activity on relevant forums.

However, it’s important to remember that participation in forums should be active and authentic. This is not a place for spam or self-promotion, which many abuse. Abuse of this method will lead to a situation where you will have to manually remove all these links at some point.

Company Profiles

Another way to get free backlinks and increase your business’s visibility online is by creating company profiles on various online platforms and directories.

These profiles usually include information about your company, contact details, and most importantly, links to your website. Many of these platforms have good authority in the eyes of search engines, and backlinks from them can impact the authority of your site.

When potential customers search for information about your industry or services in search engines, they may come across these company profiles and go to your site for more information. This creates additional opportunities to attract new customers.

It’s important to maintain up-to-date and informative profiles on these platforms, as this increases trust in your company. But don’t expect staggering results, as many also abuse this method, turning such platforms into a dumping ground for spam.

Link Exchange

Another free way to get backlinks is by exchanging links with other websites or businesses in your industry.

Link exchange, also known as “reciprocal links,” involves agreeing with other websites or businesses to place links to each other. It’s like recommending a friend, and in return, he recommends you.

However, be careful when choosing partners for link exchanges. Links should be relevant and of high quality, otherwise, it can negatively impact your website’s ranking.

Link exchange can be an effective way to get backlinks, but it’s important to ensure that it’s organic and natural. If you have such partners, this is a very good method for you.

What Does SEO G.O.A.T. Choose?

Paid methods, such as outreach and purchasing drop domains, promise stable and quality results but require some investment. However, when it comes to obtaining links, “free” doesn’t always mean “ineffective.” Free methods, such as participating in HARO, engaging in forums, creating company profiles, and link exchange, can also be effective when used correctly and carefully.

Our experience proves that guest posting on high-authority websites remains one of the most valuable and promising strategies for obtaining backlinks. This method increases your authority, provides valuable backlinks, expands your audience, and establishes your reputation as an expert in the field.

That’s why we always focus on obtaining links from guest posts placed on HQ websites. Let’s take a closer look at the reasons for this decision:

Authority and Trust

Creating a guest post on a respected website in your industry demonstrates your expert status and increases your brand’s authority. Users and search engines tend to trust content posted on authoritative resources.

Do-follow Backlinks

Our guest posting always includes a do-follow link to your site, which helps improve its ranking in search engines. Backlinks from authoritative and relevant sources are considered the most valuable and can lead to an increase in organic traffic to your site.

Audience Expansion

Guest posting allows you to reach a new audience that regularly visits the website where you publish your article. It’s a great opportunity to attract new customers and expand your base of regular users.

Long-Term Benefits

Since a guest post remains online for a long time, it continues to benefit your business for many months and even years. It’s a long-term investment in the growth of your online presence.

Positioning as an Expert

Participating in guest posts helps you stand out among competitors and be recognized as an expert in your field. This can lead to new collaboration opportunities and strengthen your reputation.

Verdict Based On SEO G.O.A.T. Experience

SEO G.O.A.T. prefers using the guest posting strategy because it’s the most promising and valuable for our clients. We are ready to help you choose the right platforms for guest postings and create quality content that will attract attention and bring you significant advantages.

Remember that there is no one-size-fits-all approach to backlink acquisition strategies. Each website has its own unique needs and characteristics. Regardless of which methods you choose, the key is a consistent and systematic approach to working on your Backlink Profile, which will help strengthen your online presence and achieve your business goals.


  • What are the best backlink strategies?
    • Creating valuable content, guest blogging, broken link building, competitor analysis, participating in industry forums, and collaborating with influencers are effective strategies for high-quality backlink acquisition.
  • Why should you use guest posting for high-quality backlinks?
    • Guest posting on reputable sites provides targeted exposure, establishes authority, and secures quality backlinks from relevant, high-authority domains, enhancing SEO benefits and credibility.
  • What are do-follow links?
    • Do-follow links are standard hyperlinks that pass on link equity and authority from the source site to the target site, positively influencing the target’s search engine rankings. They are the best choice for your website.
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