May 24, 2024
7 min read

7 Best Backlink Monitoring Tools

Best Backlink Monitoring Tools

If you want your website to reach the top of the rankings, it must be backed by powerful technical expertise. BrightEdge’s market report proves that SEO drives 1,000%+ more traffic than organic social media. Also, Google has officially confirmed that backlinks are among the strongest ranking factors. 

What does this mean for you? Monitoring your competitor’s backlinks is a must.

Our team gathered the best tools to monitor backlinks and outrank your competitors. All information is based on SEO G.O.A.T.’s professional expertise and experience. Read on now!

Why Should You Monitor Backlinks?

According to Google Search Central Community, a combination of high-quality content and backlinks is great to promote your website’s ranking and domain authority. However, link building is not a guessing game. It’s a complex process that involves analytics, experiments, and experience.

Here’s why you should monitor backlinks:

  1. Spam detection.
    1. Spammy links can severely harm your website and reduce your rankings. That’s why it’s crucial that you identify and manage them. You can find out how to disavow harmful links to maintain your website’s integrity in our previous post.
  2. Budget monitoring.
    1. Monitoring ensures you’re aware if any paid links are removed. This allows you to promptly contact the webmaster or the link-building service to request the restoration of the link, ensuring your investment is protected. 
    2. SEO G.O.A.T.’s team always tracks backlinks and requests webmasters for a restoration in case of any issues. Our clients don’t even have to be involved: we do everything ourselves after the links are purchased.
  3. Track anchor text changes.
    1. If you agreed upon a certain anchor and the webmaster decides to change it, this might lead to negative consequences for your SEO. That’s why it’s essential to stay updated and approve all changes.
  4. Identify competitor backlinks.
    1. If your competitors add new links, you must stay informed about their strategies and adjust yours accordingly. It’s also necessary to know the websites don’t insert competitor backlinks near yours.

We gathered the best SEO backlink monitor software for your website. There are both free and paid tools with different capabilities, so you’re guaranteed to find a suitable option.

1. LinkChecker: the Best SEO Backlink Monitor Solution

LinkChecker SEO Backlink Monitor Tool

LinkChecker is the best backlink management tool for professional SEO experts. It performs daily checks on backlinks and verifies the presence of referring pages in Google’s index every five days. Users are alerted to any issues with important links, allowing for timely recovery and replacement​.

You can conduct bulk analysis of all your websites by connecting your Ahrefs account. This allows you to get more results in a single check, increasing the number of checks available. If you’re an SEO agency, the tool provides custom solutions.

PriceLite: $25/month;
Standard: $50/month;
Pro: $100/month;
Custom: $150/month.
Main featuresBacklink monitoring;
Batch analysis;
Alerts and reports;
Convenient dashboard;
Competitor analysis.

2. Ahrefs: SEO Link Monitoring and More

Ahrefs SEO Link Monitoring

Ahrefs is a complex SEO tool that specializes in backlink analysis, keyword research, and competitor insights. It allows you to save your website as a project and continuously monitor links. You’ll be able to find paid, organic, and spammy links.

For example, you can use the free backlink checker on Ahrefs to get some basic insights. While it doesn’t provide full SEO metrics, it’s a great tool when you have a limited budget. It’s the most expensive tool on the market, but it provides a whole range of capabilities.

PriceLite: $129/month;
Standard: $249/month;
Advanced: $449/month;
Enterprise: $14,990/month.
Main featuresBacklink & traffic analysis;
Keywords explorer;
Website audit;
Rank tracker;
Content explorer.

3. Semrush: Full-Scale Backlink Monitoring Software

Semrush Full-Scale Backlink Monitoring Software

Semrush is an all-in-one tool that’s very similar to Ahrefs. You can get 10 free requests in the backlink analysis tools upon registration and sign up for a 14-day free trial. It can help you identify your backlink gap, analyze projects in bulk, monitor your profile, and more.

PricePro: $129/monthly;
Guru: $249/monthly;
Business: $499/monthly.
Main featuresFull-scale backlink analytics;
Content marketing tools;
Organic traffic insights;
Social media management;
Digital marketing and PPC.

4. Google Search Console: Official Solution

Google Search Console Official Solution

Google Search Console is a free tool that provides you with full data on your links that can be trusted. However, it only shows the donors without any additional information. It’s a must-have tool regardless of your budget because it provides official information from Google itself.

Main featuresURL inspection;
Coverage reports;
Performance analysis;
Indexing section;
Mobile usability;
Backlinks reports.

5. SE Ranking

SE Ranking backlink checker tool

SE Ranking is an agency-tailored toolkit for SEO professionals. It’s a complex tool that includes everything required to boost your website’s rankings on Google. The service provides a backlink checker tool that’s available with the 14-day free trial.

PriceEssential: $44/month;
Pro: $87/month;
Business: $191/month.
Main featuresKeyword rank tracker;
Website SEO audit;
Backlink checking & monitoring;
Competitor research;
Content marketing tools;
Lead generator;
Integration with analytics tools;
Local marketing analysis;
Social media analysis.

6. Sitechecker

Sitechecker tool

Sitechecker is a tool that tracks website inbound links and analyzes their impact on rankings. It’s great to monitor whether backlinks to your website are live and effective. You can also conduct research on suggested backlinks for your industry.

PriceBasic: $49/month;
Standard: $199/month;
Premium: $399/month.
Main featuresWebsite crawler;
Rank tracker;
Backlink tracker;
On-page SEO checker;
Keyword suggestion tool;
Integration with analytics;
Website monitoring.

7. Moz

Moz SEO tool

Moz is a full-scale SEO software company that provides all kinds of products and free SEO tools. Its free link explorer allows you to get 10 queries with up to 50 rows of data each month. You can even compare your website to competitors to get a better overview of your current backlink situation.

PriceStandard: $99/month;
Medium: $179/month;
Large: $299/month;
Premium: $599/month.
Main featuresKeyword research;
Rank tracking;
Page optimization;
Website crawl and audit;
Audience analysis;
Competitor tracking;
Backlink analysis.

SEO G.O.A.T.’s Tech Stack

Our experts use a combination of three SEO backlink monitor tools based on their experience and expertise:

  1. Ahrefs.
  2. LinkChecker.
  3. Google Search Console.

Combining these tools allows us to ensure your website always has high-quality, live, and relevant backlinks that help you increase traffic and rankings. We’re interested in providing you with top-tier results, and that’s why we use only the best SEO tech stack.


While there are many paid and free SEO link monitoring tools, our team prefers using a combination of Ahrefs, LinkChecker, and Google Search Console. These are the best solutions to get high-quality and reliable results, ensuring your website is always on top of the competition.

Partner with SEO G.O.A.T. now to start building your website’s backlink profile and get a 20% discount on your first order. We’ll help your website reach the top of Google’s rankings with top-tier guests posts from high-authority websites. Let’s team up now!


  • What are the best SEO link monitoring tools?
    • SEO G.O.A.T. uses a combination of Ahrefs, LinkChecker, and Google Search Console to provide our clients with high-quality and relevant backlinks. These solutions allow us to get real-time information on your website’s backlink profile.
  • Why should I monitor backlinks?
    • You should monitor backlinks to ensure your website gets maximum benefits from their usage. Backlinks are one of Google’s leading ranking factors, so high-quality links can lead to improved SERP rankings. However, spammy links may damage your website, so you’d definitely want to know someone spammed your website and take measures accordingly.
  • What is the best backlink monitor software?
    • Ahrefs, LinkChecker, and Google Search Console are the best SEO link monitoring tools. They provide detailed insights into your website’s backlink profile and are trusted by our team with many years of experience.
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