Wiggly Monsters
Stats
The Challenge
Wiggly Monsters intended to become NYC’s most popular in-home dog grooming service. Without a physical salon, they relied entirely on their digital presence to attract local pet owners. Succeeding in this competitive market required them to establish authority, stand out in search results, and attract leads.
1. Brand Visibility & Awareness
With no physical storefront, Wiggly Monsters depended on its website to attract local customers. The challenge was to break through a crowded grooming market in NYC and stand out online.
2. Zero Organic Traffic
The website started from scratch, attracting virtually no visitors. We needed to build traffic quickly, focusing on both local searches and broader queries.
3. Highly Competitive Local Market
The keyword “dog grooming nyc” is dominated by established salons. Gaining top rankings against these competitors required a reliable and experience-based SEO strategy combining local and on-page optimizations.
4. Limited Content & Authority
Initially, the website had few service pages and little authority. A detailed content plan and high-quality backlinks were essential to establish credibility. Fortunately, we had all the expertise required.
Our Solution: Monthly SEO Retainer Services
Our goal was to create a high-quality website with a great design, engaging content, and effective link building to compete with all the key groomers and salons in New York City. This involved multiple services.
1. Keyword Research & Content Expansion
Our SEO experts focused on high-intent phrases like “dog grooming nyc” and other related keywords that could be used by potential customers. This specific keyword became ranked as the #2 position in the SERPs, significantly impacting Wiggly Monster’s results.
Additionally, we created 50+ new pages and developed a blog strategy to position Wiggly Monsters as a trusted resource for all things canine in the city. Our team covered specific dog breeds, grooming tips, and services offered in each NYC borough.
2. Website Redesign & User Experience
We created a conversion-focused layout for their landing pages and core pages. This included building a user-friendly design, emphasizing the convenience of mobile grooming and easy scheduling. Our designers also included before-and-after grooming galleries, customer testimonials, and clear calls to action. Website management was handled on WordPress due to its quick load times and mobile responsiveness.
3. Ongoing SEO & Blog Updates
SEO G.O.A.T.’s team conducts monthly audits and on-page optimization to fine-tuned meta tags, heading structures, and internal linking. This ensures each page meets the latest best practices. We also prepare regular blog posts. Topics range from grooming best practices to dog wellness tips, consistently attracting new visitors and highlighting our client’s expertise.
4. Link-Building & PR
We acquired 100 high-authority guest posts on websites including those with DR 70+. This work also included local citations and directories. Our experts built consistent NAP across dog grooming portals, NYC local directories, and Yelp listings to improve local signals. This also impacted the client’s number of leads and conversions.
Results
Wiggly Monsters became New York City’s #2 service by the keyword “dog grooming nyc”, overcoming multiple established competitors in the niche. This helped us increase appointment bookings to x30, establishing authority and supporting the business’s expansion.
