MARIEMUR

The Challenge

MarieMur’s primary goal was to increase organic sales by improving their website’s authority in their industry. This required SEO G.O.A.T.’s team to apply a multi-phased approach to get high-quality content, backlinks, and technical solutions for their website.

1. Competitive Market

The luxury lingerie industry is highly specific and is already saturated with established brands. It’s quite difficult for new e-commerce stores to stand out, especially when focusing on core keywords like “leather lingerie.” 

2. Limited Organic Traffic

MarieMur started out with only 1,500 monthly visitors. Growing this number required our team to apply a full-scale SEO campaign that would include all relevant keywords and ways to apply them in the website.

3. Scaling on Shopify

Although Shopify is user-friendly, ranking on competitive terms requires specialized on-page optimization, website architecture improvements, and strategic content to build domain authority. The approach differs from standard WordPress-based websites.

4. Global Reach

As MarieMur focused on international sales, local SEO approaches weren’t enough. It was necessary to implement high-quality content, strong backlinks, and a globally targeted approach. SEO G.O.A.T.’s team had all the expertise to solve this issue.

Our Solution: Monthly SEO Retainer Services

Our team launched a structured plan to position MarieMur as a must-have luxury leather lingerie brand. This strategy was build on multiple service pillars.

1. SEO Audit and Technical Fixes

We audited MarieMur’s Shopify theme to optimize the website’s speed, mobile responsiveness, and URL structures. This also included refining titles, meta descriptions, and heading tags to ensure best practices for each category and product page. In terms of link building, we applied internal links from blog posts to relevant product pages.

2. Keyword Research & Content Expansion

Our SEO experts found high-intent keywords across different lingerie categories, placing special emphasis on “leather lingerie.” This was the most successful keyword where we achieved a #1 ranking in the US. Also, our team created 30+ new pages, including product category descriptions and blog posts. They were all optimized with well-researched keywords.

Most importantly, we targeted specific lingerie types (corsets, bodysuits, harnesses, etc.) to capture broader search interest and long-tail keywords. Considering MarieMur’s rich product selection, this was the most relevant approach to optimize keywords.

3. Link Building and Guest Posts

We placed over 350 guest posts on websites with strong domain ratings in fashion, lifestyle, and general-interest niches to increase MarieMur’s authority. The link-building strategy targeted a worldwide audience to cover multiple geos.

4. Ongoing SEO & Guest Post Updates

Our team continually monitored the website’s performance, ensuring each page was fully optimized and showed improving results. We regularly published additional guest posts to constantly increase the website’s backlink profile and domain rating. Also, on-page layouts were periodically tested and refined to improve conversion rates and overall engagement.

Results

MarieMur successfully claimed the #1 spot for “leather lingerie” in the US while growing overall monthly organic traffic from 1,500 to 12,000 visitors. Most importantly, the brand saw a 5x increase in sales. This is a direct result of our professional SEO strategy implementation.