Commercial Glass Partitions
Stats
The Challenge
Commercial Glass Partitions wanted to become the leading providing of high-quality glass partition solutions in a competitive B2B market. However, achieving visibility and driving qualified leads required us to implement a multipronged SEO strategy. They needed to climb from near-invisibility in search results to ranking for high-intent keywords. These are the challenges we faced.
1. Low Initial Domain Rating
Starting from a DR of 1, the website was virtually invisible to search engines. We needed to rapidly build authority in a competitive market. Considering that there arenât that many leads and interested users in these services like with other niches, the challenge was even more complex.
2. Zero Organic Traffic
With no existing visibility, the client faced a steep climb to attract relevant visitors and convert them into leads.Â
3. Local + Nationwide Targeting
While some leads would come from local searches like city-based queries, the primary keyword âglass partitionsâ has national search volume. This required a specific approach to the clientâs SEO strategy.
4. Limited Content
Initially, only a handful of pages existed. We needed to expand the website to cover key services, use cases, and informative content to capture user intent across multiple stages of the buyerâs journey.
Our Solution: Monthly SEO Retainer Services
Our strategy was to implement a full-scale SEO strategy that included improving the website from a technical standpoint, developing all-covering content, and using powerful link-building campaigns.
1. SEO Audits
We conducted monthly SEO audits to fix website errors, refine keyword strategies, and update service pages to improve rankings. This lead to an increased website performance with better designs and relevant content on each page.
2 High-Quality Content and Keyword Research
Our SEO experts mapped out 20 new service pages and blog posts to cover all aspects of glass partitions and commercial renovations. This included creating detailed content briefs to guide native English copywriters in producing industry-relevant and SEO-optimized articles.
3. Link-Building
We acquired 300 premium links via paid guest posts on websites with DR 70+. Partnering with such websites isnât an easy task, especially with such a niched service, but due to our internal link building expertise, this task was completed with flying colors.
Results
Commercial Glass Partitions became Americaâs leading service in their niche, ranking #1 at their most competitive keyword. This led to a x20 increase in qualified leads. SEO G.O.A.T.âs team keeps on collaborating with the client to help them get even higher results in the B2B construction industry.
