Coincub
Stats
The Challenge
Considering the client’s goal to become a reliable media and affiliate website in the cryptocurrency industry, they required a complex and detailed approach. The key challenges in this project were:
1. Competitive niche
The crypto & blockchain industry is overwhelmed by news websites and rating platforms. As a result, attracting attention and climbing the rankings becomes quite challenging. This required us to develop high-quality, authoritative, and up-to-date content.
2. Website rebuild & redesign
Coincub needed a user-friendly interface and a SEO-focused architecture to accommodate frequent content updates. This meant we had to organically integrate news articles, country-specific rankings, and industry reports.
3. Rapid traffic growth
The client aimed to achieve significant increases in organic traffic, scaling from zero to thousands of monthly visitors.
4. Authority and trust
The client had a low domain rating, which significantly affected search engine visibility. We had to fix this issue by building a credible backlink profile.
Our Solution
Our strategy was to create a high-authority platform with rich content optimized for both users and search engine. This process required us to break it down into several key phases.
1. Brief & Design
We worked with the client to fully understand their vision and choose the best solutions. This meant getting informative content, a clean user journey, and a structure that supports ongoing SEO.
Additionally, our team developed wireframes and mockups focusing on intuitive navigation, mobile responsiveness, and an SEO-friendly website hierarchy.
2. Technical SEO & Website Development
Every aspect of the website rebuild like URL structure, website speed, and schema markup was designed with best‐practice SEO in mind. We focused on using WordPress as the best tool for content management and multiple plugin integrations.
3. Keyword Research & Content Architecture
SEO G.O.A.T.’s experts conducted extensive keyword analysis to target both head terms and long-tail phrases relevant to crypto news, rankings, and educational content. We also developed the content architecture grouping pages by topic.
This helped us determine the following sections:
- Rankings;
- Blog;
- Exchanges ratings;
- Country-specific rankings;
- Reports shop.
As a result, the content became easy to discover by users and search engines.
4. High-Quality Content Creation
SEO G.O.A.T.’s content experts created detailed briefs for each new page to ensure writers covered user intent, relevant keywords, and the latest crypto trends. We have professional senior copywriters both in-house and in our talent pool, allowing us to cover all needs for high-quality content writing.
Over several months, we published multiple new guides, blog posts, and rating pages. This helped us create Coincub’s positioning as a reliable resource with 200+ new pages of expert content.
5. On-Page SEO & Ongoing Audits
The first thing to do was optimize all metadata. This included ensuring each page had well-crafted title tags, meta descriptions, and internal links to related articles. We also added schema markup where relevant to boost search result visibility and click-through rates. This was supported by monthly technical checks.
6. Link-Building
We secured over 270 guest posts and media mentions on top-tier publications to improve the website’s Domain Rating and credibility. Our experts targeted crypto, finance, and tech-focused outlets (Fortune, CoinMarketCap, Politico, Coindesk, Benzinga, etc.), ensuring backlinks came from high-authority domains.
Results
Coincub joined the leading websites in their niche, becoming another competitive & reliable media for cryptocurrency professionals. SEO G.O.A.T.’s team did everything possible to provide a top-tier result which helped the client achieve long-term success.
