March 13, 2024
6 min read

5 Strategies for SaaS Link Building: Full Guide

saas link building

Is link building dead? 92% of marketers believe links will be a key ranking factor in Google’s algorithm over the next 5 years. The fact that the #1-ranked results on Google have an average of 3.8x more backlinks than all other results proves that high-quality links are still important.

Link building for SaaS requires a special approach. Regardless of your industry, you’ll have to deal with huge competition to gain customers. This can be mitigated by building a strong backlink profile and making your product stand out. Let’s check out the best SaaS link building tips.

What is SaaS Link Building?

SaaS link building is the process of improving your product’s visibility and credibility by acquiring backlinks from reputable websites. These backlinks are crucial for SEO because they show search engines the value and trustworthiness of your content, improving your rankings on the SERPs.

While there are many ways to use link building for SaaS products, the experience of large-scale platforms like Hubspot demonstrates that high-quality and informative content is always the most beneficial. This includes case studies, product comparisons, feature-related content, and others published as guest posts.

Why Does Your SaaS Business Need Backlinks?

A study conducted by Harvey Nash indicates that SaaS is considered the most important technology in business success. Statista’s research indicates there are 30,800+ SaaS companies worldwide, with experts projecting this number to double in the near future. What does this mean? The competition is insane.

If you want to avoid the competition, you should start applying link building strategies now to get:

  • Improved search engine rankings;
  • Increased organic traffic;
  • Enhanced brand authority;
  • Higher conversion rates;
  • Better brand visibility and value.

You must understand that creating SaaS backlinks is a long-term strategy and it won’t work in a single day. This requires detailed work and investment to promote your business and help it maintain leading positions in the future, ensuring you don’t get overwhelmed with all the new names on the market.

5 Top Strategies for Building SaaS Backlinks

Our team gathered both free and paid link-building strategies for software-as-a-service companies. Following these tips will help you build a robust backlink profile and improve your product’s SEO.

1. Partnering with Link Building Agencies

Many SaaS businesses work with specialized link-building agencies like SEO G.O.A.T. because they have the expertise, tools, and connections to secure high-quality backlinks efficiently. It’s a perfect hands-off approach that allows you to focus on your core product development and customer service.

Partnering with SEO G.O.A.T.’s team will ensure your growth with:

  • High-quality backlinks in guest posts;
  • Detailed reporting within your personal dashboard;
  • Payment options that include PayPal, Visa, and Mastercard;
  • 20% discount on your first order.

2. Building Linkable Content

You’ve probably heard the saying “Content is king”. While many SaaS businesses invest money in creating tons of content, many forget that only high-quality content works. Nobody wants to send their audience to a website with shallow content that’s rewritten from Google’s top 10 articles.

That’s why you must focus on building top-tier linkable content:

  • Statistics and reports: these are the most shared materials across the web due to people’s love for numbers. You may notice that we also used such reports in this article.
  • Long-form guides: content with detailed strategies, step-by-step guides, and expert opinions are frequently linked by other websites.
  • Glossary pages: explain and demonstrate all industry-related terms to help your users understand them. This will help both existing customers and potential leads.
  • Pillar content: focus on several topics within your expertise and write a series of expert articles to prove your professionalism. This will prove your authority and websites will reference your content.

Don’t spread your resources on generic content: better focus on quality than quantity.

3. Guest Posting

Many high-authority blogs allow businesses to place guest posts with a backlink. It’s a win-win collaboration: the blog gets an article and you get a quality link. This could even work with blogs that you already know.

Here are a few tips to remember when writing guest posts:

  • Create content that reflects your product’s expertise with deep insights and solutions;
  • Discuss the publishing terms with the blog owner and inform them about your links;
  • Focus on inserting links organically to make users want to click them.

These are very basic tips that will help you make high-quality guest posts that will actually help your SaaS website instead of harming it. Remember that you must only work with reputable blogs to ensure you don’t get penalized by search engines.

4. Resource Pages

Have you ever seen articles titled similarly to “70 Best Link Building Ideas”? Resource pages provide their readers with many tools and resources related to a certain topic. Each mentioned tool usually gets a link, successfully benefiting their overall backlink portfolio.

You can reach out to blogs with resource pages and offer them to place your product on the list. In most cases, this can be done for free. Sometimes you might be expected to pay a certain price to add your link. However, it’s a valuable investment.

5. Tools With Your Integrations

Modern users want to have an all-in-one solution for their needs, so many SaaS products partner with other services to form an integration. For example, you can easily access Zoom and Trello through Slack. This saves time and keeps everything simple.

If your SaaS product is integrated with other products like Zapier, then you can get several backlinks from those websites. You’ll typically be able to add a link in your description page, help documents, and blog posts on the partner’s website.

Challenges in Link Building for SaaS

SaaS products usually work within a highly competitive market and a specialized niche. This leads to several key challenges:

  1. Complex topics when working with technical materials requiring a high degree of expertise.
  2. Niche audiences that are hard to find online.
  3. Limited backlink opportunities across narrow industries.

All these challenges are easily mitigated when working with a professional link-building team.

Best Link Building Services for SaaS Companies

SEO G.O.A.T. is your reliable partner in link building for SaaS companies. We’ll help you increase rankings and generate traffic with high-quality backlinks in guest posts. You’ll get a personalized approach with full transparency within your dashboard. Partner with us today to lead the market tomorrow!


  • How does link building for SaaS companies work?
    • Link building for SaaS companies requires focusing on high-quality content to stand out from the gigantic competition. With many competitors around, it’s important to start building backlinks as early as possible.
  • What are the best strategies for SaaS link building?
    • It is recommended that SaaS companies focus on creating linkable content, including reports, statistics, and research. Guest posts are also an option, as they allow you to choose the placement of your post and link.
  • How to get high-quality backlinks for SaaS?
    • SEO G.O.A.T. is your reliable provider of link-building services in the SaaS industry. You’ll get high-quality backlinks through guest posts. The team provides clear packages and reasonable pricing, making their services suitable for all clients.
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