January 29, 2024
7 min read

Importance of Link Building in SEO Explained Simply with Examples

Importance of Link Building in SEO

In 2024, the world of SEO continues to undergo dramatic changes. With the increasing role of artificial intelligence and constant updates to search engine algorithms, link building has become not just important, but critically necessary for success in SEO.

According to Serpstat, 85.7% of respondents use link building in their SEO and 75% rate it with a high level of effectiveness. This shows that marketers and experts understand the importance of link building in SEO, using its possibilities to their advantage.

In this article, you’ll learn how the evolution of SEO affects link building and why this strategy is key to improving the visibility and ranking of your website. We’ll explore how to properly use link building to stay at the top of the market in 2024.

What is Link Building

Link building is the process of acquiring links from other websites to your own. These links are often called “backlinks,” and they play a crucial role in any SEO strategy. Think of them as recommendations in the online world: when another website links to yours, it’s as if they’re telling search engines and users that your content is valuable and worthy of attention.

Considering the sudden increase in content created using artificial intelligence and continuous algorithm updates, link building became even more significant. Search engines like Google are getting smarter at determining the quality and relevance of links. This means that it’s not just the number of links that’s important: it’s their quality and relevance to your website’s context too.

Basically, the importance of a link is determined by the source’s authority and these metrics:

  • Domain Authority (DA): measures the credibility and influence of a website. It’s based on factors like link quality and source authority, ranging from 1 to 100.
  • Domain Rating (DR): indicates the strength of a website’s backlink profile. It ranges from 0 to 100, with higher values suggesting stronger authority and influence.

Working with a source that has high DA and DR metrics significantly improves your ranking in search engines and attracts a relevant target audience, as users get a high level of trust and authority for your website.

Why Link Building is Important

Link building remains the #1 ranking factor in SEO. Its significance only strengthens with the development of search technologies. Let’s take a look at the reasons behind the importance of link building in modern strategies.

Increasing Customers and Sales

An effective link-building strategy plays a key role in attracting more potential customers and increasing sales. Strong and high-quality links improve the visibility of your site in search engines, making your product or service more accessible to your target audience. 

This directly impacts the growth of organic traffic because there will be more people actively searching for your offers, increasing the chances of conversion and sales growth.

Organic Traffic

Using a strong link building strategy attracts organic traffic, meaning you’ll have more people looking for what you offer. This enhances your online presence and also increases the chances of conversion.

Positions in Search Engines

Search engines like Google use backlinks as one of the key factors for ranking websites. The more high-quality links that lead to your website, the higher the chance of it appearing in the top positions of the search engine results. This is like receiving recommendations from trusted sources in real life.

Authority and Trust

Quality links from authoritative sites enhance trust in your site both from search engines and users. Imagine a well-known expert in your field recommending your site. This significantly boosts your authority, being another point for the link building importance.

Adapting to the Latest Trends

Considering the intensified competition online and the emergence of AI-generated content, the importance of obtaining high-quality links increases even more. This is a great way of distinguishing your website from many others, confirming its value and uniqueness.

That’s why link building improves your website’s visibility in search engine results and plays a key role in building trust and authority for your brand online. It’s an integral part of a modern SEO strategy, adapted to the constantly changing algorithms and requirements.

The Importance of Link Building in the Age of AI: SEO 2024

As of 2024, link building maintains its significance in SEO and adapts to new challenges. With the development of artificial intelligence and increasingly saturated digital content, the ability to distinguish your site with quality backlinks becomes more important than ever.

Adapting to AI-Dominated Content

  • Uniqueness and Trust: In the era of AI, where content is created in large volumes, link building helps emphasize the uniqueness and trustworthiness of your site. Links from authoritative resources serve as confirmation of your content’s quality.
  • Struggle for Visibility: With the increase in AI-generated content, achieving a high ranking becomes more challenging. Backlinks improve your website’s positions, making it more noticeable among competitors.

Changes in Search Engine Algorithms

  • Quality vs. Quantity: Search engines are increasingly focusing on the quality of links rather than their quantity. In 2024, this means that high-quality and relevant links carry more weight than a large number of low-quality links.
  • Advanced Link Analysis: Search engines are developing ways to recognize and evaluate natural and valuable links. This highlights the importance of a strategic and thoughtful approach to link building.

The Role of Link Building in Enhancing User Experience

  • Relevance and Value: Links leading to useful and relevant content improve SEO and provide users with valuable information, enhancing their overall experience.
  • Navigation and Accessibility: Well-planned link building strategies improve website navigation, making it easier for users to access the needed information.

Expert Opinions and Statistics

Summing up the importance of link building in SEO as of 2024, we must rely on fresh statistics and insights from well-known SEO experts. Research proves that link building remains among the leading elements for improving your website’s rankings in search engines and increasing organic traffic.

Professionals considered external links to be among the three most valuable aspects of their search engine optimization strategies already in 2019. Moreover, 51% of marketers noticed positive effects of general link building strategies within one to three months after their implementation.

Expert opinions emphasize the significance of using high-quality links. For example, Brian Dean noted that link building remains the “backbone of SEO“. Neil Patel compared link building to a sales job, highlighting the necessity to persuade other sites to link to yours. Adam Riemer points out that focusing on high-quality links will protect your website from Google’s algorithm updates.

It’s important to note that the effectiveness of link building in 2024 now considers not only the quantity but also the quality of the obtained links. This is confirmed by experts’ observations, who advise focusing on creating valuable content and developing relationships with influential webmasters to obtain valuable backlinks.

Considering the constant evolution of SEO and the increasing role of AI, link building remains an integral element in any strategy to increase your website’s visibility, authority, and ranking. Partner with SEO G.O.A.T. today to get high-quality and reliable links to successfully promote your website.


  • Why is link building important?

Link building is crucial for SEO as it enhances website authority, boosts search engine rankings, and drives organic traffic. Quality backlinks establish credibility and demonstrate content relevance to search engines.

  • What is the main goal of link building?

The primary goal of link building is to increase a website’s authority and credibility in search engines, improving its rankings and driving more organic traffic through high-quality backlinks.

  • How to find high-quality websites for link building?

You can conduct thorough research on the website’s rankings, DA, DR, niche relevance, and other metrics. However, a faster approach would be working with SEO G.O.A.T. to get access to a wide pool of high-quality websites for link building in any industry.

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