January 29, 2024
8 min read

How to Use Link Building Outsourcing: Best Strategies in 2024

Link Building Outsourcing

According to the Searchmetrics report, 35% of companies employ external SEO consultants to promote their websites. This number has constantly grown over the years due to the possibility of getting qualified experts at a more cost-effective ratio. It’s the perfect opportunity to save resources on hiring in-house staff while partnering with professionals, who constantly update their SEO skills.

Outsourcing link building is a strategic decision that allows companies to focus on their core competencies, leaving all specialized tasks to SEO experts. Considering that search engine algorithms are constantly changing and demands for content quality are rising, well-organized outsourcing can be a decisive factor in the success of your website’s marketing strategy.

Read on to learn more about how to outsource link building and use it to your advantage.

What is Link Building Outsourcing?

Link building outsourcing is the practice of hiring external agencies or freelancers to create backlinks to a website, aiming to improve its search engine ranking and online visibility. This practice allows businesses to delegate one of the most important and labor-intensive SEO tasks while they can concentrate on other aspects of their operations.

How Outsourcing Differs from In-House Work

Unlike managing in-house link building, outsourcing involves handing this task over to external executors. This includes several aspects:

  • Analysis and Strategy: outsourcers analyze the current state of the site’s link profile and develop a strategy for its improvement;
  • Link Searching and Placement: experts handle finding suitable platforms for link placement and organize their deployment;
  • Tracking and Reporting: the outsourcing company provides reports on the effectiveness of the measures taken.

Benefits of Outsourcing Link Building in 2024

Outsourcing link building in 2024 represents a strategically important and beneficial decision for businesses aiming to strengthen their online presence. This approach combines access to specialized knowledge, time and resource savings, as well as flexibility and scalability in managing SEO strategies.

Benefits of Outsourcing

  • Access to Expert Knowledge: outsourcing opens up access to the experience and knowledge of specialists who are always working and growing in the SEO industry;
  • Time and Resource Savings: transferring link building tasks to specialized companies frees up a company’s internal resources to focus on other key aspects of the business;
  • Flexibility and Scalability: outsourcing allows for easy scaling of SEO efforts according to changing business needs and goals;
  • Risk Reduction: professional outsourcers ensure adherence to best SEO practices and protection against potential penalties from search engines;

Why is Outsourcing Beneficial in 2024

Outsourcing link building is a valuable solution for businesses striving to improve their online visibility and enhance the effectiveness of their digital marketing. Using this opportunity allows companies to remain competitive, ensuring sustainable growth and improved positions in search engines. 

Here’s why you should pay attention to outsourcing your link-building activities:

  • Rapid Changes in SEO: the SEO industry is constantly evolving, and outsourcing helps companies stay up-to-date with the latest trends and search engine algorithms.
  • Complexity of Managing Link Building: building an effective link building strategy requires deep knowledge and experience, which are often unavailable internally.
  • Focus on Core Business: outsourcing allows companies to focus on their main business, without being distracted by complex and labor-intensive SEO tasks.

Considering the complexity and continual evolution of SEO, outsourcing is not just a convenient option but a strategically important choice for enterprises wishing to stay at the top of digital marketing.

Who Can Be Your Outsourcer

Finding a suitable outsourcer for link building is a task that requires careful consideration and thorough analysis. It’s important to consider the reputation, experience, and working methods of potential candidates. Let’s consider two main categories of outsourcers: freelancers and agencies.



  • Flexibility: freelancers often offer more flexible terms of cooperation.
  • Cost: the cost of services provided by freelancers may be lower than with agencies.


  • Inconsistency: working with freelancers can be less predictable and stable.
  • Limited Resources: freelancers may not have access to the wide range of resources and tools available to agencies.

Assessing Quality and Reliability:

  1. Review the freelancer’s portfolio and feedback from previous clients.
  2. Request case studies or examples of successful link-building projects.
  3. Conduct an interview or meeting to evaluate their competencies and approach to work.



  • Professionalism and Experience: agencies typically have a team of experienced specialists and access to advanced tools and technologies.
  • Comprehensive Service: they offer full-fledged services, including strategy, content creation, monitoring, and analytics.


  • High costs: agency services may be more expensive than working with freelancers.
  • Less Flexibility: in some cases, agencies may be less flexible in terms of individual client requirements.

Choosing the Right Agency:

  • Market Research: study ratings, reviews, and recommendations.
  • Portfolio Analysis: evaluate the agency’s previous projects and their results in link building.
  • Initial Consultation: seek an initial consultation to understand how well the agency comprehends your needs and goals.

Criteria for Evaluating the Quality of an Agency’s Work

  1. Approach to Link Building: learn about the agency’s strategy, methods, and approach to link building.
  2. Communication and Transparency: the agency needs to provide clear reports on their work and be open to communication.
  3. Adaptability: the best agencies are ready to adapt to changing requirements and updates in search engine algorithms.

How to Conduct an Evaluation

  1. Request Case Studies: ask the agency to provide examples of successful link-building projects.
  2. Interview the Team: conduct interviews with key team members to understand their experience and problem-solving abilities.
  3. Check Reviews and Recommendations: look for reviews of the agency’s work on independent platforms and forums.

How to Work with a Link Building Outsourcer

After choosing the right outsourcer for link building, the next step is effective management of this process. Organizing work with an outsourcer requires understanding goals, clear communication, and monitoring task execution.

Stages of Working with an Outsourcer

  • Defining Goals and Expectations: clearly define what you expect from the link building outsourcing: increased ranking, more traffic, improved brand visibility, and others;
  • Planning and Strategy: jointly with the outsourcer, develop a work plan and link building strategy that aligns with your website’s goals;
  • Regular Communication: establish the frequency and format of meetings to discuss progress and possible strategy adjustments;
  • Monitoring Progress and KPIs: define KPIs that will be used to evaluate the outsourcer’s work.

Examples of Effective Interaction

  • Regular Reports: the outsourcer should provide regular reports on the work done, including information about the placed links and their impact on SEO;
  • Joint Meetings: hold monthly or quarterly meetings to discuss results and plan future steps;
  • Using Collaborative Tools: utilize collaborative tools such as Trello, Asana, or Slack for task management and communication.

Management and Control

  • Quality Assessment: regularly evaluate the quality of services provided by the outsourcer, focusing not only on the quantity but also the quality of links;
  • Transparency and Accountability: demand transparency and accountability from the outsourcer to ensure that their actions align with the stated strategy.

Success in outsourcing link building depends on both choosing the right partner and effectively managing the collaboration. You’ll have to define clear goals, maintain regular communication, and monitor progress to ensure you achieve the best results.

If you don’t have time to immerse yourself in the process, then you might want to partner with SEO G.O.A.T. We are a reliable link-building company that provides access to top-class experts and working methodologies to ensure your website’s authority and rankings grow. 

What is White Label in Outsourcing

White-label outsourcing involves a company hiring external service providers to perform tasks or services, then branding and presenting these services as their own to clients or customers. In the context of link-building outsourcing, this means that the outsourcing company, such as SEO G.O.A.T., provides its services under the client’s brand.

Advantages of White Label for Clients

  • Branding: clients can offer link building services under their own name, strengthening their brand and reputation;
  • Expansion of Offerings: companies can expand their services without the need to develop their own solutions from scratch;
  • Cost Reduction: saving time and resources needed to develop and support complex SEO services.

Conditions for Outsourcing

When organizing outsourcing, it is important to consider the following aspects:

  • Service Level Agreement (SLA): defining the quality and volume of services, timelines, and work standards;
  • Confidentiality and Data Security: ensuring the security of confidential information and compliance with data protection norms;
  • Alignment of Goals and KPIs: clearly defining the expected results and key performance indicators.

White Label Solution from SEO G.O.A.T.

SEO G.O.A.T. offers white-label solutions for clients aiming to provide high-quality link building services under their own brand. We take full responsibility for the process of creating and managing links, providing all necessary reports and analytical data under your name.

You’ll be able to expand your service offerings, strengthen customer trust, and increase revenue without losing focus on your company’s core activities. Contact us now to discuss our partnership today!


  • What is link building outsourcing?
    • It’s the process of hiring external agencies or professionals to create backlinks for a website, enhancing its search engine optimization and online presence.
  • What is white-label link-building?
    • This involves an agency like SEO G.O.A.T. to perform link building services for another company, which then presents these services under its own brand to end clients.
  • Why is outsourcing link building a beneficial decision?
    • Outsourcing link building is beneficial because it leverages external expertise, saves time and resources, and leads to high-quality backlink creation, boosting your SEO efforts.
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