Link building is one of the most important strategies in SEO for any website. In fact, 78% of experts see a positive impact and ROI from their link building activities. However, seeing any positive results requires a high level of expertise and experience.
Let’s find out why and how to disavow backlinks for your website’s SEO benefits.
Google continuously updates its algorithms and keeps backlinks a significant ranking factor. These updates emphasize the importance of trustworthy, high-quality links. For example, Backlinko found 46 backlink factors that influence your website’s position in SERPs.
If you’re working on your website’s backlink portfolio, you probably work with a third-party agency or place links yourself. However, partnering with low-quality agencies and doing link building without experience can only make things worse for your website.
Examples of Link Building Approaches that Negatively Impact SEO | |
Irrelevant links | Links that are not contextually relevant to the content of your website. |
Low-quality directories | Submitting your website to low-quality or spammy directories. |
Over optimized anchor text | Mass distribution of low-quality articles with overly optimized anchor text can trigger penalties. |
Hidden links | Including invisible links or using small text to hide links within your website’s content. |
Spam comments | Posting links in the comment sections of websites without meaningful contribution to the discussion. |
Link farms | Participating in link farms or networks solely designed to increase your website’s backlink profile. |
Footer links | Overusing footer links that are not directly useful to the user. |
Widget links | Distributing widgets that include hard-coded links back to your website. |
Automated tools | Using software that automatically generates backlinks to your website. |
Another possibility is to get spammy backlinks from competitors aiming to harm your website’s SEO. While Google’s algorithms got better at ignoring low-quality links, the risk remains impactful. That’s why you should learn how to disavow links quickly and effectively.
The only way to disavow links is through the Google Search Console. It’s an essential tool for managing your website’s presence in the Google search results.
If your website isn’t added to the Search Console yet, you’ll have to do it as part of the disavowal process. Here’s a guide on how to add your website to Google Search Console.
Let’s check out how to disavow irrelevant backlinks in 6 easy steps:
Here’s an example of how to add comments in the .TXT file:
Also note that you cannot disavow an entire subpath, such as “example.com/en/”. You must specify one URL or domain to disavow per line. Read more about this process in Google’s official guide.
Here’s a video of the whole process:
It’s crucial to carefully select which links to disavow to avoid removing any that might be beneficial. You might end up removing high-quality links that boosted your website’s rankings. That’s why you should book a consultation with SEO professionals to determine both positive and negative backlinks.
The effects of disavowing links are not immediately visible. You’ll typically start seeing the results of your changes in one month. If there’s no improvement, consider the following possibilities:
A full-scale SEO audit will help you understand what’s going on with your website and how can you fix it. Book a consultation with SEO G.O.A.T.’s experts to find your website’s issues and fix them as fast as possible. You’ll get many years of experience from professionals across various industries.
While low-quality backlinks may negatively impact your website, disavowing them manually may be a challenge. You’ll have to determine which links are detrimental and avoid cutting your high-quality backlinks. Partnering with a reliable team like SEO G.O.A.T. will help you ensure the whole disavowing process is conducted with maximum benefits for your website.
Yes, you can easily disavow backlinks via the Google Search Console. It’s important to choose the right links to avoid hurting your website’s SEO.
If you see the results haven’t changed or you got a negative impact, consider contacting a professional team like SEO G.O.A.T. to conduct a full website audit and determine the detrimental backlinks.
Disavowing links is an advanced feature and can potentially harm your website’s performance in Google Search Results. Avoid taking the risk and leave the process to professionals from SEO G.O.A.T. who know the process from A to Z.