Updated on November 7, 2024
17 min read
10 Best SEO Tools for Small Businesses in 2024-2025
Author
Bohdan Polishchuk
Modern digitalization and globalization make business opportunities available in a couple of clicks. Even if you are a self-starter or small business owner, this still means you can have global reach with your products. Even more, neglecting online sales channels likely becomes impossible already. You actually can’t show lower scores compared to similar businesses if you want to grow and gain your market share.
Most companies find SEO to be the exact route to expanding their reach and sales. With effective tools and tactics, SEO can show a level of accuracy close to 100%. In this article, we will tell you about such and review TOP SEO software for small businesses that do make a difference.
Key takeaways
- SEO is an essential option for any business, especially for self-starters and small companies.
- Not all SEO tools are paid – many decent options are available for free at all or provide at least a free trial.
- More ambitious business goals focused on steady or fast growth will require bolstering SEO to gain more traffic – leads and sales, respectively.
| Software | Description | Free | Free trial | Paid |
| Ahrefs | Analyzes entire SEO health, including keyword rankings and website’s link profile | No | No | – $129-449 per month (if billed monthly) – $108-374 per month (if billed annually) – $14,990 – Enterprise Plan is billed annually only. |
| GA4 | Analyzes and measures traffic and engagement across multiple platforms | Yes | N/A* | No |
| LookerStudio | Evaluates and integrates data to prepare custom resorts | Yes | N/A | No |
| NeuronWriter | Optimizes content, including by taking into account SEO requirements and similar content of competitors | No | Yes | – $23-117 per month (if billed monthly) – 40% off if billed annually |
| PageSpeed Insights | Allows to track and optimize page loading speed across a website | Yes | N/A | No |
| Search Console | Analyzes website traffic and bolsters rankings | Yes | N/A | No |
| Screaming Frog | Audits a website and helps to improve onsite SEO | No | Yes | £199 / $ 259 / € 239 per year (for 1 license) |
| SEMrush | All-in-one software that improves the overall visibility of a website and marketing efforts, among others, by providing effective keyword search and competitor analysis | No | Yes | – $139.95-499.95 per month (if billed monthly) – 17% off if billed annually |
| SpySERP | Provides advanced rank tracking since it is synchronized with major search engines. Carries out effective keyword search and competitor analysis | No | Yes | – $9-290 per month.The price for a plan varies depending on the number of keyword checkups with a basic amount of 10k keyword checkups per month (for $9/month). – 20% off if billed annually. It is also possible to request a custom pricing plan. |
| SurferSEO | Optimizes content to enhance organic traffic and overall rankings. The tool is very effective in terms of competitor analysis | No | No | – $99-219 per month (if billed monthly) – 20% off if billed annually Custom pricing is available |
Why Do Small Businesses Need SEO?
If you have doubts about whether you really need a personal SEO strategy at the early start, we have to put more reasons on the table then. From the entire dozen of arguments, let’s concentrate only on those that matter for small businesses:
- First and foremost – SEO generates organic traffic specific to your business. Since your website and content are focused on a particular target audience, search engines easily help potential customers to see your website and products. This is an open avenue for leads and sales, with no limits.
- SEO is more cost-effective. If you have workable SEO, you get leads nearly automatically. Thus, there’s no need to pay for advertising, for instance. Thus, you save a pretty meaningful part of your budget.
- SEO is essential in terms of competition. Only lazybones neglect SEO. Still, no jokes right here – all businesses, from small to large, strive to make their products visible on the web. You have probably experienced the pressure of competition already. In any case, between two comparatively similar products, one that is backed by effective SEO will be more visible and will have more sales, respectively.
It’s also good to note about the importance of local SEO. Even if it seems that your local market doesn’t promise anything for you at all, SEO can prove the contrary. In fact, even simple and free SEO software for small businesses can bolster your position in the local market. Here’s how this is made.
Local SEO improves the rankings of your business in Google search, increasing online and foot traffic to your store, if any. SEO will help to increase the visibility of your business and be noticed by new customers you may not be aware of before. Google Maps will also become your assistant in bringing more target traffic with more promising leads, of course.
There’s also one important trick. Citations made by local customers increase website authority and ensure higher rankings. Thanks to those, your business gets better SEO options which, in turn, drive better and better traffic and leads. If you keep your SEO strategies updated, these processes go on and on, without any overburdened actions needed from your side.
In the next part of this article, you will find more specific information on essential SEO tools for small businesses, for all pockets and business purposes. Surprisingly, you can manage most of these tools on your own. Of course, this will require a bit more time to learn and test. Even if SEO is not among your expenditures right now, you can still use quite decent free tools we will share with you further. Still, for more in-depth analysis and better effectiveness, professional help and tools are needed anyway.
TOP FREE Tools for Small Businesses
If you are totally unfamiliar with SEO and want some simple yet effective software, you may find the list of such instantly below. We could even claim these as essential SEO tools for small businesses and will share with you the reasons why, one by one.
Search Console
Google Search Console is probably the first tool any beginner should use. Since it originates from the most popular search engine in the world, the tool ensures credible analysis and the outputs to the point.
Source: Google Search Console
Among others, the Core Web Vitals enable you to check the website’s metrics and see spots for improvement. Thanks to the Search Console, you may also easily see what pages and how often were indexed and which were not. At the same time, you can understand the keyword performance and correct or boost it. Search Console also highlights technical errors of your website. All of these features make this tool probably TOP SEO software for small businesses which is absolutely free at the same time.
GA4
This is the new and bolstered version of Google Analytics. It helps with analyzing organic traffic taking into account keywords and actual pages that visitors review. The tool also helps with tracking user behavior across different locations and devices. GA4 is a good tool since it allows you to track the results of your website performance by traffic, time spent by visitors as well as leads and sales.
Source: Google Analytics
PageSpeed Insights
The speed of loading webpages is not a matter of convenience only. Of course, nobody will sit and wait dozens of minutes until a webpage is slowly loading.
There are also two important reasons for SEO. First, pages that load slowly lose traffic. Second, Google automatically ranks lower those pages that are loaded slower than others!
Thus, PageSpeed Insights is definitely among the essential SEO tools for small businesses. Here is how it works. You need to insert the web address you would like to check – just how we’ve made this for our corporate website.
Source: PageSpeed Insights
The tool will show you a detailed report, including your compliance with the best practices.
Source: PageSpeed Insights
It will also assess your SEO score as well.
Source: PageSpeed Insights
Try it to test your website right now, merely out of curiosity.
LookerStudio
This software is another decent Google product. It provides fast and pretty accurate analytics. The tool is good since it envisages custom reports containing charts, tables, and images.
Source: LookerStudio
In order to get the info about your website, you have to provide input data about it by using specific templates. Later, the data will be analyzed by the tool, showing you the results. If you’re interested in this particular software, you can leave your email. We will share with you some of the useful templates for it for free.
TOP Essential SEO Tools for Small Businesses with Free Trial
If you are looking for more advanced SEO software for small businesses, there are good options available as well. Even if they are paid, it’s still possible to enjoy a free trial and test them before paying for a specific plan.
SEMrush
SEMrush is probably the #1 paid tool that offers a free trial at the same time. It is truly helpful for any business, including for a starting one. The tool analyzes and allows to improve organic search results and rankings.
It’s also effective in picking the right keywords for a particular business. SEMrush also envisages a splendid competitor analysis. Local SEO, on-page SEO, link building, and many other features are available. By the way, PPC campaigns are also easy to handle using this tool, probably the best SEO software for small businesses.
Source: SEMrush
What’s good is that SEMrush always keeps on the tracking of the search engine updates and offers solutions to fix problems with your SEO. The best pricing plan for a small business is called PRO for $139.95 per month. Among others, it envisages the opportunities to handle 5 projects simultaneously and 500 keywords to track. Take a look at all of the plans available and the features that are offered in each of them:
| Software Plan | Prices | Features |
| PRO | $139.95/month | – 5 projects – 500 keywords to track – 10,000 results per report SEO, PPC, and research tools: competitor analysis, keyword research, website audit, backlink analysis, advertising tools, etc. |
| Guru | $249.95/month | – 15 projects – 1,500 keywords to track – 30,000 results per report All Pro features plus: Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, etc. |
| Business | $499.95/month | – 40 projects – 5,000 keywords to track – 50,000 results per report All Guru features plus: Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools, etc. |
NeuronWriter
This is an advanced content optimization tool that even suggests ideas on how to bolster your content. It offers splendid features such as natural language processing (NLP), competitor analysis, and Google SERP analysis.
Source: NeuronWriter
The tool is very helpful in terms of creating and correcting your content, including by indicating the most relevant phrases to a topic. This significantly assists Google with reading your web pages.
Neuron Writer offers plenty of templates and is well-integrated with WordPress. It also helps to make your website compliant with the search trends. NeuronWriter is probably among the irreplaceable SEO tools for small businesses.
Overall, this is a superior SEO content creation tool that offers a free trial at the same time. The tool also suggests plenty of pricing options for all business purposes and budgets. A small company would probably appreciate its Bronze Plan. Take a look at all of the pricing plans available:
| Software Plan | Prices | Features |
| Bronze | $23/month | – 2 projects/folders (max) – 25 content writer analyses (monthly) – 15.000 AI credits (monthly) – Standard AI templates – Content planContent sharing |
| Silver | $45/month | – 5 projects/folders (max) – 50 content writer analyses (monthly) – 30.000 AI credits (monthly) – Standard AI templates – Content plan + New ideas – Content sharing |
| Gold | $69/month | – 10 projects/folders (max) – 75 content writer analyses (monthly) – 45.000 AI credits (monthly) – Advanced + Custom AI templates – Content Designer (one click articles) – Content plan + New ideas – Content sharing with unlimited team members (Create, Edit, Read) – 75 Plagiarism checks – Integrations: GSC, WP, Shopify – Content management – Own OpenAI key – Neuron API |
| Platinum | $93/month | – 25 projects/folders (max) – 100 content writer analyses (monthly) – 60.000 AI credits (monthly) – Advanced + Custom AI templates – Content Designer (one click articles) – Content plan + New ideas – Content sharing with unlimited team members (Create, Edit, Read) – 100 Plagiarism checks – Integrations: GSC, WP, Shopify – Content management – Own OpenAI key – Neuron API |
| Diamond | $117/month | – 50 projects/folders (max) 150 content writer analyses (monthly) – 75.000 AI credits (monthly) – Advanced + Custom AI templates – Content Designer (one click articles) – Content plan + New ideas – Content sharing with unlimited team members (Create, Edit, Read) – 150 Plagiarism checks – Integrations: GSC, WP, Shopify – Content management – Own OpenAI key – Neuron API |
SpySERP
This software provides probably the most advanced rank tracking on the market. It has lots of helpful features, such as keyword search, competitor analysis, local SEO tracking, SERP analysis, and targeted custom reports. Frankly, this tool demonstrates exceptional accuracy when it comes to rank tracking and that is why we highlight it among the best SEO tools for small businesses.
Source: SpySERP
Spy SERP offers a free plan for one project (5 keywords maximally) with up to 2 search engines/projects, desktop and mobile SERP as well as analytical tools available. In addition, it is possible to order its PRO plan which price varies depending on the number of keyword checkups starting from $9/month for 10,000 keyword checks per month, billed per month also.
| Software Plan | Prices | Features |
| Free Plan | N/A | – One project (max 5 keywords) – Desktop and mobile SERPAnalytic tools – Up to 2 search engines/projects |
| PRO | $9-290/month | – 10 000+ Keyword checks/month (may be more with respective price increase) – All free plan features – Unlimited projects – Up to 100 different search engines/projects – API integration |
| Enterprise | Custom pricing per request | Individual limits, settings, API integrations, etc. |
Screaming Frog
This one is also among the essential SEO tools for small businesses and not only, for many reasons. It helps to audit a website and ensure a better user experience – that is why using this platform is especially crucial for a small business. Here is how it works.
Screaming Frog allows one to detect broken links that irritate users. The tool highlights duplicate content that makes a website look disorganized. It also helps to enhance the titles as well as works with metadata and redirects. What is also important is that Screaming Frog enables one to review the tech performance of a specific website – this is an aspect that is frequently neglected but negatively affects SEO overall.
Source: Screaming Frog
For a small business, there is a free trial option providing, among others, the opportunities to cure broken links, website errors, redirects, analyze page titles and metadata, discover duplicate pages, and get site visualization.
However, there’s also an opportunity to buy one or multiple licenses, providing a more expanded range of features:
- Find Broken Links, Errors & Redirects
- Analyze Page Titles & Meta Data
- Review Meta Robots & Directives
- Audit hreflang Attributes
- Discover Exact Duplicate Pages
- Generate XML Sitemaps
- Site Visualizations
- Unlimited Crawl Limit
- Scheduling
- Crawl Configuration
- Save & Open Crawls
- JavaScript Rendering
- Crawl Comparison
- Near Duplicate Content
- Custom robots.txt
- Mobile Usability
- AMP Crawling & Validation
- Structured Data & Validation
- Spelling & Grammar Checks
- Custom Source Code Search
- Custom Extraction
- Custom JavaScript
- Crawl with OpenAI & Gemini
- Google Analytics Integration
- Search Console Integration
- PageSpeed Insights Integration
- Link Metrics Integration
- Forms Based Authentication
- Segmentation
- Looker Studio Crawl Report
- Free Technical Support
It is pretty impressive, isn’t it? The price for one license, which is provided for one year, can be charged in different currencies – £199 / $ 259 / € 239. Buying multiple licenses at lowered prices is possible too. It’s a good choice – this software can easily make your website run smoothly and ensure the best user experience possible.
Best but Paid SEO Software for Small Businesses
If you take it very seriously, there are superb SEO tools for small businesses delivering top-notch results. Still, most of them are paid and some are quite costly. We use these tools, so delve into details in each case.
Ahrefs
Ahrefs ensures a strategic approach to digital marketing based on accurate data assessment. This advanced platform enables business owners to analyze competitors, audit and optimize their websites, learn more about customer preferences, track web mentions and links, monitor and improve rankings, and even enhance content by using AI.
Source: Ahrefs
This platform offers a pretty diverse range of pricing options that make it stand out among the SEO tools for small businesses. The Lite Plan is probably one of the most suitable ones for small companies enabling them to handle up to 5 projects, have 500 credits per user, and have 750 keywords tracked. Other, more advanced, plans are available. Take a quick look at the detailed description of each one.
| Software Plan | Prices | Features |
| Lite | $129/month | – 5 projects – 6 months of history – 1 user included – Up to 2 additional users at $40/month per user – 500 credits per user – 750 tracked keywords What is also included in this plan: – Dashboard – Site Explorer – Keywords Explorer – Site Audit – Rank Tracker – Competitive Analysis – SERP history – Page inspect |
| Standard | $249/month | – 20 projects – 2 years of history – 1 user included – Up to 5 additional users at $60/month per user – Unlimited credits per user – 2,000 tracked keywords All features that are present in the Lite Plan are available and are even expanded more. New ones are added as well: – Portfolios – Content Explorer – Batch Analysis – SERP comparison – AI Content Helper |
| Advanced | $449/month | – 50 projects – 5 years of history – 1 user included – Up to 10 additional users at $80/month per user – Unlimited credits per user – 5,000 tracked keywords All features that are present in the Standard Plan are available and are even expanded more. New ones are added as well: – Looker Studio integration – Web Explorer – Images, Video, News search volume – Agency directory listing – Report Builder |
| Enterprise | $14,990/year | – 100 projects – Unlimited history – 3 users included – Unlimited additional users at $1,000/year per user – Unlimited credits per user – 10,000 tracked keywords All features that are present in the Advanced Plan are available. New ones are added too: – API (Ahrefs API v3 and Rank Tracker) – AI Content Grader Pay by invoice – Access management – Audit log – SSO – Ads Analytics |
New features are permanently announced and added in each of the packages. The software is updated on an ongoing basis.
SurferSEO
This software also stands out among the best SEO tools for small businesses for a reason. It applies advanced algorithms to bolster website content in a way that helps to increase organic traffic and rankings. Comprehensive keyword, SERP, and competitor analysis are provided. It even suggests helpful ideas on how to pick the best keywords as well as even manage the most optimal word count. Overall, this software helps to bolster website content by 360o.
Source: SurferSEO
Small businesses will probably find the Essential Plan by SurferSEO the most suitable one. For $99 per month, it provides the opportunity to track up to 200 pages across your websites, write and optimize up to 30 articles per month, use topical maps and keyword research, generate 5 rank-ready AI articles per month, and even invite up to 5 teammates. Take a look at their entire pricing policy:
| Software Plan | Prices | Features |
| Essential | $99/month | – track 200 pages across your sites – write & optimize 30 articles/month – generate 5 rank-ready AI articles/month – invite up to 5 teammates – Topical Maps & Keyword Research |
| Scale | $219/month | All in Essential with up to 5x higher limits: – Track 1000 Pages across your sites – Write & optimize 100 articles/month – Generate 20 rank-ready AI articles/month – Invite up to 10 teammates Plus unique Scale features: – Analyze up to 100 SERPs/day – Onboarding call to jump-start your SEO journey |
| Enterprise | Custom pricing | Custom limits on everything in Scale, plus: – Custom number of teammates – White-labeling & API access – Personalized onboarding, dedicated CSM and priority support – SEO advisory & consulting – Rank Tracker |
Catch Your Leads at Ease: Start Your SEO Success Story
If you don’t know how to start, we are ready to help you and bolster your websites. SEO G.O.A.T. was happy to assist with many projects, including for small but interesting businesses. Our company offers a wide variety of service options suitable for all tastes and business goals.
We are professional at using the best SEO tools for small businesses listed in this review. Our SEO specialists are also open to communication and customer preferences. We even provide a free consultation. Book a call and let’s start creating your personalized and workable SEO solutions and strategies!
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