March 29, 2024
7 min read

5 Best Link Building Strategies in 2024

Best Link Building Strategies

If you’re aiming to reach the top of Google’s rankings, then you must focus on applying effective link building strategies. 92% of marketers believe that links will remain the leading factor in Google’s algorithms over the next 5 years, so it’s a must-have investment for your website’s SEO.

Our team gathered the 5 most effective link building strategies for SEO growth based on many years of experience. Read on to find out how to grow your website’s rankings today!

What is Link Building?

Link building is the process of getting other websites to place links in their content leading to your website. If used correctly, it works as a recommendation for search engines, significantly increasing your authority and domain rating. There’s solid proof: top-ranked websites in the SERP 3.8x more backlinks than all others.

Types of Link Building Strategies

While there are hundreds of approaches, we may categorize them into two main types of link building strategies: free and paid. Professionals often use a combination of both to ensure they get maximum coverage for the best possible results:

  • Free methods: these strategies usually involve gaining links based on your content’s effectiveness and outreach efforts. They require time, creativity, and persistence. However, they do not directly cost money to implement.
  • Paid methods: these strategies include any method where money is exchanged for links. This ranges from sponsoring events and content to paying for listings in directories.

Although strategies for link building are typically divided into free and paid categories, certain approaches like guest posting can fit both. Many websites allow guest posts with embedded links at no cost. However, they often lack significant authority to make a positive impact. 

Well-known authoritative websites in your industry would normally require payment for publishing a guest post with a link. You would typically learn about the possibility of working with them upon inquiry, as such websites rarely publish their terms in the open.

5 Most Effective Link Building Strategies in 2024

While you won’t find many new link building strategies here, these are time-proven approaches that consistently generate high-quality results. They will remain relevant as long as links are the leading ranking factor across all search engines.

1. Targeted Outreach

Personalized outreach to bloggers, websites, and influencers in your industry is the most practical approach to generating high-quality backlinks to your website. This typically consists of several steps:

  1. Research: you’ll have to research and find potential resources that would suit your needs. It’s important to find a website with high domain authority, relevance, and audience engagement to impact your website’s visibility and rankings.
  2. Assessment: you’ll have to ensure your content complies with the website’s requirements and style. A standard practice is preparing a blog post that covers a certain topic in your industry, organically integrating a link to your website in the content.
  3. Outreach: you’ll have to contact the website owner to discuss their terms for publishing guest posts. This could include an editorial policy, price, and other details. Make sure you discuss everything before paying for the service.
  4. Publication: you’ll have to send the website owner your content. If it complies with all the requirements and you made a deal, then it will be published. However, if there are any issues, you might have to edit your content to ensure it meets all the website’s conditions.

As you can see, targeted outreach requires a lot of time and expertise to find a reliable resource and strike a deal. That’s why it is best to leave this task to a professional team like SEO G.O.A.T. to save you time and money. We have a pool of 1000+ high-authority websites across various industries, ensuring you get the best options available.

2. Broken Link Building

Broken link building is a white-hat strategy that involves finding broken links on relevant websites and offering your content as a replacement. It’s a beneficial strategy for both sides: webmasters appreciate being notified about broken links and you get a new backlink.

This requires following three steps:

  1. Finding broken links: you’ll have to search manually or use tools like Ahrefs and SEMrush to find problematic links on relevant websites in your industry.
  2. Creating relevant content: unless you already have suitable content, you’ll have to create a valuable and relevant replacement for the original link’s topic.
  3. Contacting the webmaster: you’ll have to get in touch with the website owner to inform them about the broken link and suggest your content as a replacement.

While this strategy requires a lot of time to bring results, it’s quite effective as you’ll get backlinks from websites that already have an established presence. 

3. Content Marketing

Creating high-quality, informative, and engaging content is the foundation of any successful link building strategy. Almost all websites try to maintain a blog that covers all possible topics in their industry. The focus on creating comprehensive guides, in-depth industry reports, case studies, and interactive content attracts backlinks naturally. It’s all backed by data: HubSpot’s research shows that companies with a blog get 97% more links to their website than those that don’t.

Types of Content That Attract Links Naturally

  • Original research and data;
  • In-depth guides and how-to articles;
  • Case studies;
  • Tool reviews and comparisons;
  • Expert insights.

4. Resource Page Link Building

Resource pages are curated lists of links to external websites that provide valuable information on a certain topic. Your industry is likely to have many similar pages, so you’ll have to find them and reach out to suggest your content as an addition to secure a high-quality backlink.

This is an effective strategy because it provides you with targeted traffic and guarantees sustainability. People visiting resource pages are actively researching information and solutions related to your content, so they might click your link. Additionally, such pages a considered to be evergreen, attracting users over time.

5. Creating Linkable Assets

A linkable asset is any type of content designed to attract backlinks. This could be original research, white papers, visual infographics, or interactive content. Even this article features three links to websites with linkable assets due to their research results.

If you’re aiming to generate backlinks with linkable assets, here’s what you want to create:

  • Original research and studies with results;
  • Guides and eBooks on certain topics;
  • Infographics;
  • Interactive tools and calculators;
  • Templates and checklists;
  • Videos and tutorials.

As long as your content provides value for other websites, it becomes a linkable asset as they’ll use it as proof in certain phrases and ideas. However, if your website isn’t popular yet, then you might have to promote your assets through outreach and social media to start the snowball effect.

Types of Linkable Assets for Any Website

  • Original research and studies with results;
  • Guides and eBooks on certain topics;
  • Infographics;
  • Interactive tools and calculators;
  • Templates and checklists;
  • Videos and tutorials;
  • Industry benchmarks and reports;
  • Visual content;
  • Webinars and online courses;
  • Case studies.

What’s the Best Link Building Strategy for SEO?

According to Neil Patel, a Forbes-featured marketer, guest posting is the best inbound marketing strategy for generating backlinks and building authority. That’s why you should focus on creating high-quality guest posts with links to your website. SEO G.O.A.T. will help you find relevant, reputable, and reliable websites in your industry to maximize your benefits.


  • How many links do I need to improve my SEO?
    • The quality of links matters more than the quantity. A single link from a reputable resource is more valuable than ten links from low-quality sites. Our team will help you get high-quality backlinks from authoritative and relevant websites. This will provide you with a prominent impact and improvement in your website’s SEO.
  • Can I buy links to improve my SEO?
    • SEO G.O.A.T. provides different link building packages to help you get the best links at affordable costs for your website. We ensure you get high-quality backlinks on relevant websites. Also, you can monitor progress in your personal dashboard.
  • How long does it take to see results from link building?
    • The results can be noticed over several months. SEO is a long-term game, requiring patience and significant strategizing. Working with a professional team like SEO G.O.A.T. will ensure you see your first results soon enough.
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