January 29, 2024
12 min read

Best Link Building Tools and Software In 2024

Best Link Building Tools and Software

According to Backlinko, the top-ranked search results on Google have 3.8 times more backlinks than the lower-ranked results. This proves that link building helps most websites increase their traffic and avoid the fierce competition in the market. However, it’s important to have the right link building tools to easily improve your site’s visibility in search engines.

We’ll explore the best link building tools and software that will help with your backlink creation strategy. You’ll find useful tips and tools for achieving success in your project, regardless of your level of experience in SEO. 

Let’s start by breaking down the main categories of tools and software, and then move on to specific recommendations and our team’s preferences. Read on for more!

Categories of SEO Link Building Tools for Creating Backlinks

We divided all the services into several conditional categories. This will help you better understand which tool is needed in each specific situation. While there are multifunctional tools that are suitable for several categories, we highlighted them according to their primary tasks based on our practical experience.

Website and Backlink Assessment


With SEMrush, you can not only identify your competitors and research keywords but also conduct a detailed assessment of the quality of backlinks. This tool allows you to analyze the link profile, identifying both strengths and potential threats to your SEO. 

One of the key functions of SEMrush is Semrush Rank – a ranking system that assesses the authority and influence of sites based on their online presence and other key SEO metrics. This helps you understand the effectiveness of your backlinks and which sites have the most influence in your industry.

  • Price: $129-499/mo
  • Free Trial: Yes
  • Website: https://www.semrush.com/


Ahrefs is one of the industry leaders among SEO link building tools when it comes to in-depth research of backlinks. This tool offers extensive data on domain authority, including the Domain Rating (DR) indicator. 

DR reflects the strength of a website’s link profile on a scale from 0 to 100, helping to assess a domain’s overall ‘strength’ in terms of its ability to improve search engine rankings. This makes Ahrefs an indispensable tool for analyzing both your website and competitors’ sites, allowing you to build more effective link building and SEO optimization strategies.

  • Price: $99-999/mo
  • Free Trial: No
  • Website: https://ahrefs.com/


Majestic is one of the best link building software that allows you to assess the quality of backlinks and identify potential problems in your link profile. The tool pays special attention to the Trust Flow (TF) and Citation Flow (CF) indicators. 

Trust Flow measures the quality and reliability of links, based on the trust that search engines place in the source sites. Citation Flow, in turn, focuses on the number of links, indicating the popularity or ‘citeability’ of a website. The combination of these indicators gives a more complete picture of the strength and authority of your site online, allowing you to optimize link-building strategies for improving SEO indicators.

  • Price: $50-400/mo
  • Free Trial: No
  • Website: https://majestic.com/


Moz is another valuable option among all link building software in the SEO specialist’s arsenal, offering a wide range of possibilities for analyzing backlinks and evaluating websites. One of the key features of Moz is the Domain Authority (DA) indicator, which plays an important role in assessing the overall ‘strength’ and authority of a domain on the internet. 

DA is measured on a scale from 1 to 100 and is based on various SEO factors, including the quality and quantity of backlinks. This indicator helps you to understand how well a site can rank in search engines.

  • Price: $79-479/mo
  • Free Trial: Yes
  • Website: https://moz.com/

Acquiring Quality Links

HARO (Help a Reporter Out)

This platform connects over 55,000 journalists and experts, allowing them to share valuable information for reports. You can use it to provide expert comments and receive backlinks to your site.

  • Price: Free
  • Website: https://www.haro.com/


Qwoted is a unique platform that creates a bridge between journalists and professionals from various industries. It’s an excellent place for those who want to provide expert opinions or comments in their field. Using this resource, you not only strengthen your reputation as an expert but also have the opportunity to receive valuable backlinks to your site.

  • Price: Free
  • Website: https://www.qwoted.com/


SEO G.O.A.T. is our service that specializes in creating guest posts. We offer quality backlinks that contribute to improving your SEO. Our experts help you in placing links and creating valuable content that naturally attracts the attention of your target audience, improving your website’s visibility. Check out all the available options and prices for our services here.

Search Results Assessment and Monitoring Your Website’s Position

In the process of improving SEO through purchasing quality links, it’s crucial to monitor how this affects your site’s position in search results. Proper monitoring and analysis of positions allow you to evaluate the effectiveness of your SEO efforts and adjust your strategy whenever necessary.

Using specialized services to track your website’s ranking provides you with the opportunity to observe the growth and dynamics of positions in response to your SEO actions, including the acquisition of backlinks. This is a key aspect to ensure that your investments in link building yield maximum returns.


This tool provides information about your site’s positions in search engine results. You will be able to track the dynamics of changes and analyze competitors.

  • Price: $9-290/mo
  • Free Trial: Yes
  • Website: https://spyserp.com/

Agency Analytics

Agency Analytics offers monitoring of backlinks and positions in search engine results. It also includes tools for reporting.

  • Price: $12-18/mo
  • Free Trial: Yes
  • Website: https://agencyanalytics.com/

SE Ranking

SE Ranking is an intuitive tool for monitoring your website’s positions in search engine results. It helps you track the dynamics of changes in ranking and provides deep analysis of keywords, competitors, and the effectiveness of SEO strategies.

  • Price: $40-180/mo
  • Free Trial: Yes
  • Website: https://seranking.com/


Serpstat stands out as a multifunctional tool for effective SEO analysis. This service provides detailed information about your website’s ranking, helps you research keywords, and assists in conducting a thorough competitor analysis.

  • Price: $50-410/mo
  • Free Trial: Yes
  • Website: https://serpstat.com/

Outreach Services

Establishing connections with bloggers and website owners is a crucial aspect of implementing effective link building strategies. This requires significant time and effort, especially when it comes to large-scale campaigns. Automating the outreach process becomes key to ensuring effective and broad coverage.

Using specialized outreach services allows you to save time and increase the effectiveness of communication with potential partners. These tools facilitate contact management, creating and sending emails, and tracking responses. All these are integral elements of successful outreach.


Respona helps you find contacts and establish connections with potential sources of backlinks.

  • Price: $79-399/mo
  • Free Trial: Yes
  • Website: https://respona.com/


Snov.io helps you find email addresses and conduct outreach. It’s a useful tool for establishing contacts with potential sources of backlinks.

Price: $30-554/mo

Free Trial: Yes

Website: https://snov.io/


Similarly, Hunter.io allows you to find contacts and establish connections with website and blog owners.

  • Price: $34-349/mo
  • Free Trial: Yes
  • Website: https://hunter.io/


Buzzstream is an excellent tool for managing communication with your audience and potential partners.

  • Price: $24-999/mo
  • Free Trial: Yes
  • Website: https://www.buzzstream.com/

Email Management Services

It’s important that your emails are not only attractive and convincing but also clearly articulate the purpose of your outreach. Well-crafted emails increase the chances of successful interaction with bloggers and website owners and minimize the risk of landing in spam. Using specialized services for email management allows you to automate and optimize this process.


This service helps you check whether your emails are going to spam, allowing you to understand when it is necessary to change your mailing strategies.

  • Price: Free
  • Website: https://www.mail-tester.com/


Briskine enables you to create and send personalized emails. It also helps to track and analyze the effectiveness of your communication.

  • Price: Free
  • Website: https://www.briskine.com/


Stripo.email provides tools for creating vibrant and informative emails.

  • Price: $0-95/mo
  • Website: https://stripo.email/

Additional Useful Tools

There are many tools on the market capable of automating and simplifying various aspects of your SEO strategy. We have prepared a list of additional useful services that can be extremely useful in various scenarios of your work. These tools can help you in improving various processes, from data analysis to project management, and will be an excellent addition to your SEO arsenal.


LinkClump is an innovative browser extension designed to enhance browsing efficiency, especially for users who frequently work with multiple links. This tool is particularly useful for SEO professionals, researchers, and anyone who regularly navigates through extensive online content. With LinkClump, you can easily select multiple links on a web page by simply clicking and dragging your mouse cursor over them.


SEOquake is a powerful and versatile browser extension that offers real-time SEO insights and data about web pages directly in your browser. This tool is essential for SEO specialists, digital marketers, and webmasters looking to quickly assess and compare the SEO parameters of different websites. 

SEOquake provides a comprehensive set of metrics, including Alexa Rank, Google Index, Bing Index, SEMrush Ranking data, and many others. It allows users to conduct an on-the-fly analysis of web pages and their competitors in search engine results pages (SERPs).


LinkChecker.pro is a specialized online service dedicated to the analysis and management of backlinks, a crucial aspect of search engine optimization. This tool is designed for SEO experts, website owners, and digital marketers who need to ensure the health and effectiveness of their backlink profiles. 

LinkChecker.pro is great at identifying broken or dead links, which are detrimental to website SEO performance. By using this service, users can quickly scan their websites to detect such links and receive detailed reports on the status of each backlink.

Best Link Building Software Used at SEO G.O.A.T.

If you’re curious about what our experts use, then keep on reading. SEO G.O.A.T.’s team follows a clear strategy, dividing work into separate processes. Each requires the usage of specific software. Let’s take a closer look at the tools that help us achieve success on the path to quality backlinks.

Website Search

During the first stage, we determine which sites we want to place guest posts on. If you already have a database of sites you have been working with for years, that’s great. Otherwise, you’d have to start from scratch. We specifically wrote this section so that you would know exactly what to do at the beginning of your work.

Initially, compile a large list of websites that allow guest publications. A simple and effective way to do this is by using the Ahrefs tool. Use it to analyze the backlink profiles of your competitors. Identify the websites where they have placed their backlinks with the “do-follow” tag and export the data into a list.

Donor Analysis

When choosing sites for placing backlinks, it’s very important to analyze their quality and authority. The goal is not just to place links, but to gain real value from them. Here are the key steps of our donor evaluation algorithm at SEO G.O.A.T.:

  • Traffic Assessment: We analyze the traffic of potential donors, its trends over recent years, and the georelevance of the traffic for the client’s site.
  • Analysis of DR, DA, CF, TF: We use these indicators to assess the authority and trustworthiness of donor websites.
  • Quality of Outbound Links: We check what links are used by the donor to ensure its reliability.
  • Analysis of Incoming Links: We look at which sites link to the donor and evaluate their quality.
  • Assessment of Keywords and Traffic: We conduct an analysis of the keywords for which the donor ranks and the value of its traffic.
  • Donor Site Check: We assess technical aspects of the site, such as loading speed and the presence of spammy links.
  • Traffic Distribution Across Pages: We analyze the traffic distribution across the pages of the donor site.
  • Additional Factors: We consider other factors that require more detailed analysis.

For this analysis, we use various tools such as Ahrefs, Majestic, and Semrush. Choosing a specific tool depends on the situation and tasks. These tools allow us to conduct a deep and comprehensive analysis of potential donors, ensuring that each backlink is as effective and safe as possible for our clients’ SEO strategies.

Contact Gathering

After careful filtering and selection of quality sites, you will need the contacts of the owners or editors of these websites. Searching for contacts manually is always a good method. However, when you have a large number of sites, it can be a long and tedious process.

To simplify this task, we use services such as Snov.io and Hunter.io. A combined approach using both services helps us increase the efficiency of contact searching by 10-15%.


After preparing unique and high-quality emails, we check them for spam with Mail-Tester. This is important to ensure our emails reach the recipients’ inboxes and do not end up in spam.

Then we use services like Snov.io and Buzzstream for sending out the emails. Both services have their advantages and are suitable for different types of emails.

Correspondence and Link Monitoring

At this stage, it’s standard practice to maintain correspondence with website owners and negotiate the publication price and criteria for the article. We use correspondence templates created in Briskine, which saves time on manual responses.

Of course, we don’t forget about link monitoring. We enter our links into services like LinkChecker and others to ensure they remain active and don’t disappear due to updates on the site. Thus, we always know what is happening with our backlinks and can respond promptly.

These are the main stages and tools we use at SEO G.O.A.T. for creating quality backlinks. Remember that the choice of tools depends on specific tasks and situations, and sometimes a combined approach can be the most effective.

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